Exploring the Impact of Mobile App Quality on consumers' Online Intention to Transact

IF 8.6 2区 管理学 Q1 BUSINESS International Journal of Consumer Studies Pub Date : 2024-08-21 DOI:10.1111/ijcs.13085
Lishan Xie, Tengteng Zhu, Shuying Liu, Tzung-Cheng Huan
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Abstract

This study constructed a research framework for exploring the relationship between the three dimensions of app quality (system quality, information quality, and service quality), flow experience, brand trust, and intention to transact based on the business-to-consumer e-commerce platform. The proposed model was tested by analyzing questionnaire survey data from a sample of 503 consumers with experience of mobile online shopping using the variance-based structural equation modeling technique. The results showed that all three dimensions of app quality were positively associated with flow experience and brand trust. Flow experience was positively associated with intention to transact. The effect of brand trust on consumers' intention to transact was greater than that of flow experience, suggesting that when shopping on a mobile app platform, consumers may be more concerned about trusting the brand than about pleasure in making a purchase decision. The results enrich business-to-consumer e-commerce theory and provide meaningful managerial implications.

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探索移动应用程序质量对消费者在线交易意向的影响
本研究构建了一个研究框架,用于探讨基于企业对消费者电子商务平台的应用程序质量的三个维度(系统质量、信息质量和服务质量)与流量体验、品牌信任和交易意向之间的关系。我们采用基于方差的结构方程建模技术,对 503 名有过移动网购经历的消费者进行了问卷调查,并对所提出的模型进行了分析检验。结果显示,应用程序质量的三个维度都与流量体验和品牌信任正相关。流量体验与交易意向呈正相关。品牌信任对消费者交易意向的影响大于流量体验,这表明在移动应用程序平台上购物时,消费者可能更关注对品牌的信任,而不是做出购买决定时的愉悦感。研究结果丰富了企业对消费者电子商务理论,并提供了有意义的管理启示。
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来源期刊
CiteScore
13.60
自引率
23.20%
发文量
119
期刊介绍: The International Journal of Consumer Studies is a scholarly platform for consumer research, welcoming academic and research papers across all realms of consumer studies. Our publication showcases articles of global interest, presenting cutting-edge research from around the world.
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