{"title":"Saving the world voluntarily: Experimental evidence of gain-loss framing on voluntary pro-environmental behavior","authors":"David Hauser , Daniel Bregulla","doi":"10.1016/j.ecolecon.2024.108344","DOIUrl":null,"url":null,"abstract":"<div><p>Empirical research shows that loss framing appears to be a promising tool to promote pro-environmental behavior. However, only a limited amount of experimental research has examined the effect of loss framing on actual behavior. Here, we use a variation of the <em>Work for Environmental Protection Task</em> (Lange & Dewitte, 2022) to study voluntary pro-environmental behavior. In an online experiment (<em>N</em> = 897), we find a trend of higher working efforts in the <em>LOSS</em> frame. However, this effect is small and marginally statistically significant. Interestingly, as explorative analyses suggest, the effect of loss framing is consistent for people with low and high intrinsic values to protect the environment.</p></div>","PeriodicalId":51021,"journal":{"name":"Ecological Economics","volume":"226 ","pages":"Article 108344"},"PeriodicalIF":6.6000,"publicationDate":"2024-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0921800924002416/pdfft?md5=59b013fd871f57b954ca3f77ee4a0b60&pid=1-s2.0-S0921800924002416-main.pdf","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Ecological Economics","FirstCategoryId":"96","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0921800924002416","RegionNum":2,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"ECOLOGY","Score":null,"Total":0}
引用次数: 0
Abstract
Empirical research shows that loss framing appears to be a promising tool to promote pro-environmental behavior. However, only a limited amount of experimental research has examined the effect of loss framing on actual behavior. Here, we use a variation of the Work for Environmental Protection Task (Lange & Dewitte, 2022) to study voluntary pro-environmental behavior. In an online experiment (N = 897), we find a trend of higher working efforts in the LOSS frame. However, this effect is small and marginally statistically significant. Interestingly, as explorative analyses suggest, the effect of loss framing is consistent for people with low and high intrinsic values to protect the environment.
期刊介绍：
Ecological Economics is concerned with extending and integrating the understanding of the interfaces and interplay between "nature''s household" (ecosystems) and "humanity''s household" (the economy). Ecological economics is an interdisciplinary field defined by a set of concrete problems or challenges related to governing economic activity in a way that promotes human well-being, sustainability, and justice. The journal thus emphasizes critical work that draws on and integrates elements of ecological science, economics, and the analysis of values, behaviors, cultural practices, institutional structures, and societal dynamics. The journal is transdisciplinary in spirit and methodologically open, drawing on the insights offered by a variety of intellectual traditions, and appealing to a diverse readership.
Specific research areas covered include: valuation of natural resources, sustainable agriculture and development, ecologically integrated technology, integrated ecologic-economic modelling at scales from local to regional to global, implications of thermodynamics for economics and ecology, renewable resource management and conservation, critical assessments of the basic assumptions underlying current economic and ecological paradigms and the implications of alternative assumptions, economic and ecological consequences of genetically engineered organisms, and gene pool inventory and management, alternative principles for valuing natural wealth, integrating natural resources and environmental services into national income and wealth accounts, methods of implementing efficient environmental policies, case studies of economic-ecologic conflict or harmony, etc. New issues in this area are rapidly emerging and will find a ready forum in Ecological Economics.
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