The anti‐consumption journey: Unplugging for improved well‐being

IF 4.4 3区 管理学 Q2 BUSINESS Journal of Consumer Behaviour Pub Date : 2024-09-02 DOI:10.1002/cb.2390
Kelley Cours Anderson, Karen Anne Wallach, Magdiel Grimes
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Abstract

Consumers are exploring ways to obtain control and limit their existing consumption levels in response to growing concerns about well‐being. This article introduces the anti‐consumption journey, which extends prior work on journey mapping, by evaluating the distinct journey when the goal is not to consume. Within the context of the “digital detox,” we use a hermeneutic approach to analyze qualitative data from blog posts by digital detox consumers, survey data from a digital detox retreat, and interviews with digital detox service providers. We highlight an emergent model of the facilitators and inhibitors consumers encounter throughout the anti‐consumption journey. This novel roadmap offers insights to further understand tensions between a consumer's subjective state of agency and culturally embedded assumptions of technology consumption. Theoretical and practitioner implications are discussed.
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反消费之旅:拔掉插头,改善生活
消费者正在探索控制和限制现有消费水平的方法,以应对日益增长的对福祉的担忧。本文介绍了 "反消费之旅",通过评估以 "不消费 "为目标的独特旅程,扩展了之前关于旅程映射的研究。在 "数字排毒 "的背景下,我们使用诠释学方法分析了数字排毒消费者的博客文章中的定性数据、数字排毒静修营的调查数据以及对数字排毒服务提供商的访谈。我们强调了消费者在整个反消费过程中遇到的促进因素和抑制因素的新兴模型。这个新颖的路线图为进一步理解消费者的主观能动性与文化中的技术消费假设之间的紧张关系提供了启示。本文还讨论了其对理论和实践的影响。
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来源期刊
CiteScore
7.30
自引率
11.60%
发文量
99
期刊介绍: The Journal of Consumer Behaviour aims to promote the understanding of consumer behaviour, consumer research and consumption through the publication of double-blind peer-reviewed, top quality theoretical and empirical research. An international academic journal with a foundation in the social sciences, the JCB has a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested representations of consumer behaviour alongside the latest developments in established traditions of consumer research.
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