“Integrated model perspective of capital theory, TPB and SCCT towards determines business students' digital entrepreneurial intention in developing country context”

Abstract

The current research studies aim to investigate antecedents that influence business graduate students' digital entrepreneurial intention (DEI) to establish digital start-up ventures by employing the capital theory, theory of planned behaviour (TPB) and social cognitive career theory (SCCT) model. Using quantitative and convenience sampling methods, 564 self-reported primary survey data were collected through an online questionnaire from business graduates in Karnataka, India. Partial least squares structural equation modelling (PLS-SEM) was employed to analyse survey data and empirically test the hypothesis. Findings suggest that digital entrepreneurial competence, digital entrepreneurial knowledge, digital entrepreneurial self-efficacy, digital innovative cognition, subjective norms, information technology culture, perceived behaviour control and social media influence antecedents significantly influence digital entrepreneurial attitudes towards DEI. Hence, digital entrepreneurial education and digital entrepreneurial role models are insignificant in influencing digital entrepreneurial attitudes towards DEI. Furthermore, business students' digital entrepreneurial attitudes significantly influence digital entrepreneurial intention towards creating digital-based start-up ventures. These research findings and results will contribute to governments, collegiate education departments, universities, and societal supporting systems to develop a framework and policies regarding technical and entrepreneurial education systems and create digital start-up ecosystems in the Indian context.