Medical Tourism Attribute Competitiveness: An Importance–Performance Analysis

IF 4.1 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM International Journal of Tourism Research Pub Date : 2024-09-23 DOI:10.1002/jtr.2770

Habib Jalilian, Rahim Khodayari-Zarnaq, Hojjat Rahmani, Leila Torkzadeh

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Abstract

This study aimed to analyze the performance of medical tourism in Iran using importance–performance analysis (IPA). In this cross-sectional study, five hundred ninety-six medical tourists from West Asian countries (Iraq, Azerbaijan, Kuwait, Qatar, Bahrain, Oman, Syria, Lebanon, Oman, Saudi Arabia, and Yemen) referring to health centers to receive medical services in Iran in 2020 were recruited. A standard IPA questionnaire was used for data collection. IP gaps were negative in all three attributes (medical treatments and service attributes, destination attributes, and tourism-specific attributes). Respondents attached the highest importance to medical treatments and service attributes. The highest IP gap was related to medical treatments and service attributes. The results highlighted that the Iranian tourism industry is not performing well in many areas. Tourism managers and stakeholders should adopt useful strategies for improving those areas with high importance and low performance.

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医疗旅游属性竞争力：重要性-绩效分析

本研究旨在利用重要性-绩效分析法（IPA）分析伊朗医疗旅游的绩效。在这项横断面研究中，共招募了 596 名来自西亚国家（伊拉克、阿塞拜疆、科威特、卡塔尔、巴林、阿曼、叙利亚、黎巴嫩、阿曼、沙特阿拉伯和也门）的医疗游客，他们将于 2020 年到伊朗的医疗中心接受医疗服务。数据收集采用了标准的 IPA 问卷。受访者在所有三个属性（医疗治疗和服务属性、目的地属性和旅游特定属性）方面的 IP 差距均为负值。受访者对医疗和服务属性的重视程度最高。与医疗和服务属性相关的 IP 差距最大。调查结果表明，伊朗旅游业在许多领域表现不佳。旅游业管理者和利益相关者应采取有用的策略，改善那些重要性高而表现不佳的领域。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

9.00

自引率

4.30%

发文量

期刊介绍： International Journal of Tourism Research promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. IJTR continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and welcomes research that makes original contributions to theories and methodologies. It continues to publish high quality research papers in any area of tourism, including empirical papers on tourism issues. The journal welcomes submissions based upon both primary research and reviews including papers in areas that may not directly be tourism based but concern a topic that is of interest to researchers in the field of tourism, such as economics, marketing, sociology and statistics. All papers are subject to strict double-blind (or triple-blind) peer review by the international research community.

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