Big data analytics, GHRM practices, and green digital learning paving the way towards green innovation and sustainable firm performance

Abstract

This research aims to understand the connections among Green Human Resource Management (GHRM) practices, Green Digital Learning Orientation (GDLO), Green Innovation (GI), and Sustainable Firm Performance (SFP) in small and medium-sized enterprises (SMEs) of Saudi Arabia. The data were analyzed utilizing the PLS-SEM approach, whereas data from 341 SMEs was examined. The study findings reveal significant positive relationships between GHRM and GI, GDLO and GI, GHRM practices and GDLO, and GI and SFP. The study supports the mediating role of green innovation in these relationships. Big data analytics is found to moderate the connections between GHRM-GI and GDLO-GI. This study is the first to establish the theoretical connection with the AMO model by emphasizing how GHRM and innovation enhance sustainable firm performance. Also, practical implications guide SMEs in integrating GHRM practices, raising a culture of innovation, and acknowledging the pivotal role of employees. The study recognizes limitations, urging future research to consider external factors and address gaps in the literature on GHRM practices in SME sustainable firm performance in the Gulf region.