Innovation in perspective: The role of creativity and open innovation in B2B, B2C, and B2G business models

Q1 Economics, Econometrics and Finance Journal of Open Innovation: Technology, Market, and Complexity Pub Date : 2024-10-12 DOI:10.1016/j.joitmc.2024.100399

Mauricio Castillo-Vergara , Omar Carrasco-Carvajal , Alejandro Álvarez-Marín , Paul Sarango-Lalangui , Victor Muñoz-Cisterna

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Abstract

This study explores how creativity and open innovation practices (inbound and outbound) influence product innovation and innovative performance in small and medium-sized enterprises (SMEs) in Chile, using B2B, B2C, and B2G business models as moderating variables. Through empirical analysis based on a sample of 536 SMEs, we applied structural equation modeling to assess the relationship between creativity, open innovation practices, and their impact on product innovation. The results reveal that creativity significantly impacts product innovation and outbound practices, while inbound practices do not directly affect product innovation. Additionally, it was found that product innovation substantially improves the innovative performance of SMEs. This study contributes to the literature by demonstrating how specific open innovation practices and creativity can be leveraged to enhance innovation in SMEs. Adapting these practices should consider the particularities of different business models to maximize their effectiveness.

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透视创新：创意和开放式创新在 B2B、B2C 和 B2G 商业模式中的作用

本研究以 B2B、B2C 和 B2G 商业模式为调节变量，探讨了创造力和开放式创新实践（内向型和外向型）如何影响智利中小企业的产品创新和创新绩效。通过基于 536 家中小企业样本的实证分析，我们运用结构方程模型评估了创造力、开放式创新实践及其对产品创新影响之间的关系。结果显示，创造力对产品创新和向外开放创新实践有重大影响，而向内开放创新实践并不直接影响产品创新。此外，研究还发现，产品创新大大提高了中小企业的创新绩效。本研究通过展示如何利用特定的开放式创新实践和创造力来提高中小企业的创新能力，为相关文献做出了贡献。在采用这些做法时，应考虑到不同商业模式的特殊性，以最大限度地发挥其效力。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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