Research on Social Network Advertisement Delivery Platform Based on Blockchain

Q3 Decision Sciences Journal of ICT Standardization Pub Date : 2024-06-01 DOI:10.13052/jicts2245-800X.1224
Chunmei Chang;Yumeng Yang;Chen Shi
{"title":"Research on Social Network Advertisement Delivery Platform Based on Blockchain","authors":"Chunmei Chang;Yumeng Yang;Chen Shi","doi":"10.13052/jicts2245-800X.1224","DOIUrl":null,"url":null,"abstract":"This paper briefly introduces the advertisement delivery model based on blockchain and the storage of key point information that can reflect the whole delivery process. After that, the simulation experiment was carried out on the advertisement delivery platform in a laboratory with the local server and the virtual server provided by Ethereum. The experiment detected the advertisement delivery function and the resistance to click fraud. The results showed that the advertisement delivery platform successfully completed the advertisement delivery and left a complete record. Facing the attack of tampering with the click frequency record of advertisements, the advertisement delivery platform using blockchain still maintained accurate records.","PeriodicalId":36697,"journal":{"name":"Journal of ICT Standardization","volume":"12 2","pages":"215-228"},"PeriodicalIF":0.0000,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=10733794","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of ICT Standardization","FirstCategoryId":"1085","ListUrlMain":"https://ieeexplore.ieee.org/document/10733794/","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Decision Sciences","Score":null,"Total":0}
引用次数: 0

Abstract

This paper briefly introduces the advertisement delivery model based on blockchain and the storage of key point information that can reflect the whole delivery process. After that, the simulation experiment was carried out on the advertisement delivery platform in a laboratory with the local server and the virtual server provided by Ethereum. The experiment detected the advertisement delivery function and the resistance to click fraud. The results showed that the advertisement delivery platform successfully completed the advertisement delivery and left a complete record. Facing the attack of tampering with the click frequency record of advertisements, the advertisement delivery platform using blockchain still maintained accurate records.
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
基于区块链的社交网络广告发布平台研究
本文简要介绍了基于区块链的广告投放模式,以及能够反映投放全过程的关键点信息存储。随后,在实验室利用本地服务器和以太坊提供的虚拟服务器对广告投放平台进行了仿真实验。实验检测了广告投放功能和抗点击欺诈能力。结果显示,广告投放平台成功完成了广告投放,并留下了完整的记录。面对篡改广告点击频率记录的攻击,使用区块链的广告投放平台仍然保持了准确的记录。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
Journal of ICT Standardization
Journal of ICT Standardization Computer Science-Information Systems
CiteScore
2.20
自引率
0.00%
发文量
18
期刊最新文献
Grammatical Error Correction Detection of English Conversational Pronunciation Under a Deep Learning Algorithm Design of Routing Algorithm for Communication of Power Wireless Sensor Networks Based on Improved Harmony Search Research on Social Network Advertisement Delivery Platform Based on Blockchain Research on Remote eSIM Provisioning Management Technology for 5G Terminal Design and Implementation of Virtualization Cloud Computing System Intelligent Terminal Application Layer
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1