Follow the gaze: How social attention shapes gendered trading choices

IF 5.2 1区 经济学 Q1 ECONOMICS 中国经济评论 Pub Date : 2024-11-05 DOI:10.1016/j.chieco.2024.102301
Xiaolan Yang , Xiaotong Fang , Mei Gao , Lucy F. Ackert , Li Qi
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Abstract

We explore how visual attention differentially impacts the trading behavior of men and women. In the laboratory, eye-tracking technology measures information gaze during a sequential trading game in which participants are asked to buy or sell an asset. Before making a decision, traders receive information on the trading decisions of other participants (others' decisions) and the redemption value of the asset (private information). Research documents that women, compared to men, pay more attention to social cues. In this study, women are more attention-driven when making financial decisions, as compared to men. We conclude that attentional priority is a cognitive mechanism that can account for the increased tendency of women, compared to men, to follow the social cues of others with disparate information and tournament incentives.
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追随目光:社会关注如何影响性别交易选择
我们探讨了视觉注意力如何对男性和女性的交易行为产生不同影响。在实验室中,眼动跟踪技术测量了参与者在连续交易游戏中的信息注视情况。在做出决定之前,交易者会收到其他参与者的交易决定(其他人的决定)和资产的赎回价值(私人信息)。研究表明,与男性相比,女性更关注社会线索。在本研究中,与男性相比,女性在做出金融决策时更受注意力驱动。我们的结论是,注意力优先是一种认知机制,它可以解释为什么与男性相比,女性更倾向于在信息和竞争激励不同的情况下听从他人的社交暗示。
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来源期刊
中国经济评论
中国经济评论 ECONOMICS-
CiteScore
10.60
自引率
4.40%
发文量
380
期刊介绍: The China Economic Review publishes original works of scholarship which add to the knowledge of the economy of China and to economies as a discipline. We seek, in particular, papers dealing with policy, performance and institutional change. Empirical papers normally use a formal model, a data set, and standard statistical techniques. Submissions are subjected to double-blind peer review.
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