{"title":"Navigating pro-environmental behavior among tourists: The role of value-belief-norm theory, personality traits, and commitment","authors":"Tianyu Pan , Wuzhen Zhou","doi":"10.1016/j.jhtm.2024.10.010","DOIUrl":null,"url":null,"abstract":"<div><div>Utilizing the Value-Belief-Norm (VBN) theory and Environmental Commitment Theory (ECT) as foundational frameworks, the research introduces and tests the Personality-VBN-Commitment (PVC) model. Results indicate that individuals with a robust personal norm for sustainability are more inclined to engage in pro-environmental behaviors while traveling. Additionally, the study underscores the role of personality traits, including extraversion, agreeableness, conscientiousness, and openness, in influencing pro-environmental travel choices and recognizing personal advantages from such behaviors. This research enriches the understanding of drivers behind tourists' pro-environmental behavior and offers insights for advancing sustainable tourism. Finally, the theoretical and managerial implications are discussed.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"61 ","pages":"Pages 226-239"},"PeriodicalIF":7.6000,"publicationDate":"2024-11-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Hospitality and Tourism Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S1447677024001232","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
Utilizing the Value-Belief-Norm (VBN) theory and Environmental Commitment Theory (ECT) as foundational frameworks, the research introduces and tests the Personality-VBN-Commitment (PVC) model. Results indicate that individuals with a robust personal norm for sustainability are more inclined to engage in pro-environmental behaviors while traveling. Additionally, the study underscores the role of personality traits, including extraversion, agreeableness, conscientiousness, and openness, in influencing pro-environmental travel choices and recognizing personal advantages from such behaviors. This research enriches the understanding of drivers behind tourists' pro-environmental behavior and offers insights for advancing sustainable tourism. Finally, the theoretical and managerial implications are discussed.
期刊介绍：
Journal Name: Journal of Hospitality and Tourism Management
Affiliation: Official journal of CAUTHE (Council for Australasian Tourism and Hospitality Education Inc.)
Scope:
Broad range of topics including:
Tourism and travel management
Leisure and recreation studies
Emerging field of event management
Content:
Contains both theoretical and applied research papers
Encourages submission of results of collaborative research between academia and industry.
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