Positive, negative or graded sustainability labelling? Which is most effective at promoting a shift towards more sustainable product choices?

IF 12.5 1区管理学 Q1 BUSINESS Business Strategy and The Environment Pub Date : 2024-06-17 DOI:10.1002/bse.3838

John Thøgersen, François J. Dessart, Ginevra Marandola, Stefanie Lena Hille

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Abstract

Sustainability labels convey information about different product attributes, such as its environmental impact, lifespan or ethical performance. The labelling can be either positive (only identifying the most sustainable products available on the market), negative (only identifying the least sustainable products available on the market) or graded (comparing the sustainable performance of a product with that of all other products on the market). We assess the relative performance of these three labelling approaches in terms of influencing product choices. A nationally representative sample of 1243 consumers from Germany, Spain and the Czech Republic participated in an incentive-compatible online discrete choice experiment with random allocation to different labelling approaches. Compared with positive and negative labels, graded labels were most effective in guiding consumers towards more sustainable product choices. These findings support policy interventions that convey product sustainability with graded labels.

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正面、负面还是分级可持续性标签？哪种方式能最有效地促进人们转向选择更可持续的产品？

可持续发展标签传递有关不同产品属性的信息，如产品对环境的影响、寿命或道德表现。标签既可以是正面的（只标识市场上最具可持续性的产品），也可以是负面的（只标识市场上可持续性最差的产品），还可以是分级的（将产品的可持续性表现与市场上所有其他产品的可持续性表现进行比较）。我们评估了这三种标签方法在影响产品选择方面的相对效果。来自德国、西班牙和捷克共和国的具有全国代表性的 1243 名消费者参加了一个与激励机制兼容的在线离散选择实验，实验中随机分配了不同的标签方法。与正面和负面标签相比，分级标签在引导消费者选择更可持续的产品方面最为有效。这些发现支持通过分级标签传达产品可持续性的政策干预措施。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Business Strategy and The Environment Multiple-

CiteScore

22.50

自引率

19.40%

发文量

336

期刊介绍： Business Strategy and the Environment (BSE) is a leading academic journal focused on business strategies for improving the natural environment. It publishes peer-reviewed research on various topics such as systems and standards, environmental performance, disclosure, eco-innovation, corporate environmental management tools, organizations and management, supply chains, circular economy, governance, green finance, industry sectors, and responses to climate change and other contemporary environmental issues. The journal aims to provide original contributions that enhance the understanding of sustainability in business. Its target audience includes academics, practitioners, business managers, and consultants. However, BSE does not accept papers on corporate social responsibility (CSR), as this topic is covered by its sibling journal Corporate Social Responsibility and Environmental Management. The journal is indexed in several databases and collections such as ABI/INFORM Collection, Agricultural & Environmental Science Database, BIOBASE, Emerald Management Reviews, GeoArchive, Environment Index, GEOBASE, INSPEC, Technology Collection, and Web of Science.