{"title":"Psychology 101: Campaign Messaging","authors":"","doi":"10.1002/mare.31135","DOIUrl":null,"url":null,"abstract":"<p>When implementing a union campaign, the message and the messenger are, of course, essential components. The tone and style of the messaging is significant as well. However, even more important is understanding how that messaging can be most effective and most persuasively received. This is an essential part of an effective campaign.</p>","PeriodicalId":100883,"journal":{"name":"Management Report for Nonunion Organizations","volume":"47 12","pages":"6-7"},"PeriodicalIF":0.0000,"publicationDate":"2024-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Management Report for Nonunion Organizations","FirstCategoryId":"1085","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1002/mare.31135","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
When implementing a union campaign, the message and the messenger are, of course, essential components. The tone and style of the messaging is significant as well. However, even more important is understanding how that messaging can be most effective and most persuasively received. This is an essential part of an effective campaign.
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