Intellectual Capital and Social Media Analytics: The Ripple Effect on Competitive Intelligence and Banking Entrepreneurship

Abstract

This study explores intellectual capital’s impact on social media analytics adoption in the banking industry. It also examines the impact of social media analytics on competitive intelligence and banking entrepreneurship. Furthermore, this study explores the mediating role of competitive intelligence in the impact of social media analytics on banking entrepreneurship. Data were collected from 320 bank managers and specialists and analyzed using Smart PLS, Version 4. The findings indicated that human, structural, and relational capital significantly impact the adoption of social media analytics. This study also revealed that social media analytics significantly impacts competitive intelligence and banking entrepreneurship. Furthermore, the results showed a significant mediating role of competitive intelligence in the impact of social media analytics on banking entrepreneurship. This study provides invaluable contributions for both academic discourse and industry professionals. It thoroughly investigates the interrelationships among intellectual capital, social media analytics, competitive intelligence, and banking entrepreneurship. This study advances our understanding of how these capabilities operate within the ever-changing banking realm. Moreover, this study provides novel practical insights for bank managers and policymakers, emphasizing the importance of intellectual capital as well as the contributions of social media analytics and competitive intelligence in driving banking entrepreneurship.