{"title":"Cooperation and coordination strategy of the online container supply chain considering service quality competition","authors":"Heying Sun , Lizhi Geng , Yuan Gao , Chenrui Qu","doi":"10.1016/j.rtbm.2025.101297","DOIUrl":null,"url":null,"abstract":"<div><div>As online shipping slot sales has become a trend in the shipping industry, liner companies usually choose horizontal cooperation while cooperating vertically with third-party shipping e-commerce platforms. However, whether the horizontal cooperation is always beneficial for liner companies and the shipping e-commerce platform is questionable considering both pros and cons of horizontal cooperation, especially in the case of fierce service quality competition. This paper studies both the vertical coordinated contract in the online container supply chain and participants' choices toward liner companies' horizontal cooperation strategy considering service quality competition. Game models are constructed to investigate the freight rate, transaction price, and participants' service quality under both centralized and decentralized structures. Results show that the proposed revenue sharing and cost allocation contracts could coordinate the vertical cooperation of participants in the online container supply chain under the decentralized structure. Besides, liner companies' horizontal cooperation strategy is always beneficial for liner companies and is not always bad for the shipping e-commerce platform. It is win-win for them when the coefficient of liner company's marginal service quality cost exceeds a certain value.</div></div>","PeriodicalId":47453,"journal":{"name":"Research in Transportation Business and Management","volume":"59 ","pages":"Article 101297"},"PeriodicalIF":4.1000,"publicationDate":"2025-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Research in Transportation Business and Management","FirstCategoryId":"5","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S2210539525000124","RegionNum":2,"RegionCategory":"工程技术","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
As online shipping slot sales has become a trend in the shipping industry, liner companies usually choose horizontal cooperation while cooperating vertically with third-party shipping e-commerce platforms. However, whether the horizontal cooperation is always beneficial for liner companies and the shipping e-commerce platform is questionable considering both pros and cons of horizontal cooperation, especially in the case of fierce service quality competition. This paper studies both the vertical coordinated contract in the online container supply chain and participants' choices toward liner companies' horizontal cooperation strategy considering service quality competition. Game models are constructed to investigate the freight rate, transaction price, and participants' service quality under both centralized and decentralized structures. Results show that the proposed revenue sharing and cost allocation contracts could coordinate the vertical cooperation of participants in the online container supply chain under the decentralized structure. Besides, liner companies' horizontal cooperation strategy is always beneficial for liner companies and is not always bad for the shipping e-commerce platform. It is win-win for them when the coefficient of liner company's marginal service quality cost exceeds a certain value.
期刊介绍：
Research in Transportation Business & Management (RTBM) will publish research on international aspects of transport management such as business strategy, communication, sustainability, finance, human resource management, law, logistics, marketing, franchising, privatisation and commercialisation. Research in Transportation Business & Management welcomes proposals for themed volumes from scholars in management, in relation to all modes of transport. Issues should be cross-disciplinary for one mode or single-disciplinary for all modes. We are keen to receive proposals that combine and integrate theories and concepts that are taken from or can be traced to origins in different disciplines or lessons learned from different modes and approaches to the topic. By facilitating the development of interdisciplinary or intermodal concepts, theories and ideas, and by synthesizing these for the journal''s audience, we seek to contribute to both scholarly advancement of knowledge and the state of managerial practice. Potential volume themes include: -Sustainability and Transportation Management- Transport Management and the Reduction of Transport''s Carbon Footprint- Marketing Transport/Branding Transportation- Benchmarking, Performance Measurement and Best Practices in Transport Operations- Franchising, Concessions and Alternate Governance Mechanisms for Transport Organisations- Logistics and the Integration of Transportation into Freight Supply Chains- Risk Management (or Asset Management or Transportation Finance or ...): Lessons from Multiple Modes- Engaging the Stakeholder in Transportation Governance- Reliability in the Freight Sector
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