A comprehensive examination of digital retailing: A text-mining review and research agenda

IF 8 1区管理学 Q1 BUSINESS Journal of Retailing Pub Date : 2024-12-01 DOI:10.1016/j.jretai.2024.10.001

Elisa B. Schweiger , Virginia Vannucci , Valentina Mazzoli , Laura Grazzini , Anne L. Roggeveen , Dhruv Grewal , Raffaele Donvito , Gaetano Aiello

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引用次数: 0

Abstract

Digital retailing encompasses all the digital technology–enabled assets and retail activities that a retailer can use to create, capture, communicate, and deliver value throughout the customer journey. This comprehensive topic modeling analysis of 4,730 articles from 35 years of research across multiple disciplines showcases how the research is evolving overtime and within the disciplines. Results reveal 11 topics areas (consisting of 66 subtopics), as well as the prevalence of these topics within each discipline. Results highlight how the topics have evolved overtime. For example, research on consumer motivation to use technology, retail environmental factors, and firm factors is increasing, while research on trust and risk factors is declining. The trends vary across disciplines. Results also highlight the relationship among the topics, and the impact of publications in each of the topic areas by considering citations across time and disciplines. Implications for future research are discussed.

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来源期刊

Journal of Retailing BUSINESS-

CiteScore

15.90

自引率

6.00%

发文量

审稿时长

67 days

期刊介绍： The focus of The Journal of Retailing is to advance knowledge and its practical application in the field of retailing. This includes various aspects such as retail management, evolution, and current theories. The journal covers both products and services in retail, supply chains and distribution channels that serve retailers, relationships between retailers and supply chain members, and direct marketing as well as emerging electronic markets for households. Articles published in the journal may take an economic or behavioral approach, but all are based on rigorous analysis and a deep understanding of relevant theories and existing literature. Empirical research follows the scientific method, employing modern sampling procedures and statistical analysis.