South Dakota State University Extension's two-year beefSD program has high impact on beginning beef cattle producers.

Abstract

The value of Extension programming is the generation of short (knowledge gain), medium (behavior change), and long (condition improvement) term outcomes or impact for clientele. Evaluating impact is a critical step in Extension programming. Effective evaluation can be used to measure outcomes, adapt and improve curricula of ongoing programs, and document public value gained from Extension funding. Although evaluation tools administered during or at the end of program activities can measure short-term outcomes, they cannot measure subsequent change in behavior and condition as a result of the program. South Dakota State University Extension has conducted a program entitled "beefSD" wherein cohorts of beginning beef cattle producers have been exposed to a two-year curriculum to increase their capacity to successfully manage their beef cattle enterprises. Five cohorts completed the program between 2010 and 2022. To measure the medium- and long-term impacts of this program, an online survey instrument was administered to the alumni of all five cohorts in Fall 2022. Twenty-two percent of alumni completed the survey. Survey results indicated that since completion of the program, most respondents expanded their beef cattle enterprises, implemented goals, financial, marketing, grazing, drought, and business plans, and became more profitable. The majority of respondents found high value from practices, tools, and concepts learned in beefSD that they incorporated into their enterprise management plans. Evaluation results indicated beefSD has positively impacted the beef cattle enterprises and lives of alumni, increasing the likelihood of their improved sustainability going forward. Further, this evaluation survey clearly demonstrated program impact, documenting public value from the program. Similar Extension programs could be developed for other regions or commodities, contributing comparable outcomes with program evaluation documenting further public value.