{"title":"Marie Lund, An Argument on Rhetorical Style. Aarhus, Denmark: Aarhus University Press, 2017. 220 pp. $39.98 (paper). ISBN: 978-8771842203.","authors":"Clayton L. Terry","doi":"10.1080/15362426.2019.1618060","DOIUrl":null,"url":null,"abstract":"In Permanence and Change, Kenneth Burke wrote that rhetorical style is nothing more than ingratiation—an attempt to gain approval by saying the right thing in the right context. Marie Lund’s commen...","PeriodicalId":38049,"journal":{"name":"Advances in the History of Rhetoric","volume":"22 1","pages":"223 - 225"},"PeriodicalIF":0.0000,"publicationDate":"2019-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15362426.2019.1618060","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Advances in the History of Rhetoric","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/15362426.2019.1618060","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"Arts and Humanities","Score":null,"Total":0}
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Abstract
In Permanence and Change, Kenneth Burke wrote that rhetorical style is nothing more than ingratiation—an attempt to gain approval by saying the right thing in the right context. Marie Lund’s commen...
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