{"title":"Variables of Twitter´s brand activity that influence audience spreading behaviour of branded content","authors":"Luis Matosas López","doi":"10.7200/esicm.161.0493.1","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":"161 1","pages":"455-499"},"PeriodicalIF":1.9000,"publicationDate":"2018-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"6","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"ESIC Market","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.7200/esicm.161.0493.1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 6
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