The Effects of Narcissistic Admiration and Narcissistic Rivalry on Conspicuous Consumption

IF 1 4区 心理学 Q4 PSYCHOLOGY, SOCIAL Social Behavior and Personality Pub Date : 2023-07-05 DOI:10.2224/sbp.12381
Zhaochunqiu Li
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Abstract

Using the two-dimensional conceptualization and process model of narcissism, the process model of narcissistic status pursuit, and high-cost value signaling theory, I explored the effects and mechanisms of narcissistic admiration and narcissistic rivalry on conspicuous consumption. A simulated consumption amount allocation task was completed by 324 participants. Results showed that narcissistic admiration was directly associated with conspicuous consumption, whereas narcissistic rivalry had no significant direct association with conspicuous consumption. Both narcissistic admiration and narcissistic rivalry reduced conspicuous consumption by increasing the level of prestige, and promoted conspicuous consumption by increasing individual dominance; however, the effect of narcissistic admiration on prestige was stronger than that of narcissistic rivalry, and the effect of narcissistic rivalry on dominance was stronger than that of narcissistic admiration. Both narcissistic admiration and narcissistic rivalry promoted conspicuous consumption through the chain mediating effect of dominance and status-seeking motivation.
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自恋崇拜和自恋竞争对炫耀性消费的影响
运用自恋的二维概念化和过程模型、自恋地位追求的过程模型以及高成本价值信号理论,探讨了自恋崇拜和自恋竞争对炫耀性消费的影响和机制。324名参与者完成了模拟消费量分配任务。结果表明,自恋崇拜与炫耀性消费直接相关,而自恋竞争与炫耀性消耗没有显著的直接关系。自恋崇拜和自恋竞争都通过提高声望水平来减少炫耀性消费,通过提高个人主导地位来促进炫耀性消费;然而,自恋崇拜对声望的影响强于自恋竞争,自恋竞争对支配地位的影响也强于自恋崇拜。自恋崇拜和自恋竞争都通过支配和地位寻求动机的连锁中介作用促进炫耀性消费。
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来源期刊
Social Behavior and Personality
Social Behavior and Personality PSYCHOLOGY, SOCIAL-
CiteScore
2.20
自引率
7.70%
发文量
117
期刊介绍: Social Behavior and Personality: an international journal publishes papers on all aspects of social, personality, and developmental psychology. The journal has successfully published the work of over 5,500 researchers and professionals, continuously for over 40 years. Now in its prime, the journal looks forward with enthusiasm to continued professional maturity and service to its readership and discipline.
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