A Space for Place in Business Communication Research

Abstract

Many corporate leaders believe that the physical environment of the workplace can play a major role in fostering the interdisciplinary collaboration they link to organizational innovation and in creating a brand that attracts and keeps highly talented employees. Their belief aligns with a recent materialist turn in scholarship that addresses the mutual creation of objects and subjects. Taking advantage of ubiquitous communications technology, the open plan design of these new workplaces offers a variety of settings, created more through furnishings than architecture, to support the four modes of 21st-century work: collaborate, socialize, learn, and focus. In this flexible, “mobile” workplace, people and things mutually reconfigure themselves as projects and preferences change. A tension exists, however, between group-oriented communication conducted face-to-face and private, individual thinking. Exploring the fit between the rhetoric of what space can do, especially enhancing collaboration and achieving innovation, and results on the ground, is an inviting, largely untapped, area for business communication research.