A balancing act: Negotiating authenticity in luxury lodges

IF 4.5 3区 管理学 Q1 BUSINESS Journal of Vacation Marketing Pub Date : 2023-05-03 DOI:10.1177/13567667231172995
A. Manfreda, Rajka Presbury, S. Richardson, F. Melissen, J. King
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引用次数: 3

Abstract

This study explores the negotiation process underpinning the creation of authentic experiences in luxury lodges. The findings of this study highlight how this is a balancing act performed by the hosts through the provision of an authentic experiential platform connecting guests with unique places and genuine people and is of a luxurious nature. Staged experiences are authenticated by the guests through their bodies and minds, activating, in turn, experiences of existential authenticity. Contributing to service marketing and management literature, the study departs from purely abstract authenticity conceptualisations by applying an experience design and management lens to understanding authentic experiences. Practically, our findings demonstrate how authenticity is operationalised in luxury lodges and how these experiences are understood and valued by tourism and hospitality consumers and providers, providing crucial implications for luxury accommodation marketers and managers.
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平衡之术:在豪华旅馆里协商真实性
本研究探讨了在豪华旅馆创造真实体验的谈判过程。这项研究的结果强调了主人如何通过提供一个真实的体验平台来实现这一平衡,将客人与独特的地方和真实的人联系起来,并具有奢华的性质。舞台上的体验是由客人通过他们的身体和思想来验证的,反过来又激活了存在真实性的体验。该研究为服务营销和管理文献做出了贡献,通过应用体验设计和管理视角来理解真实体验,从而摆脱了纯粹抽象的真实性概念。实际上,我们的研究结果展示了真实性是如何在豪华旅馆中运作的,以及这些体验是如何被旅游和酒店消费者和供应商理解和重视的,这为豪华住宿营销人员和管理者提供了重要的启示。
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来源期刊
CiteScore
9.70
自引率
15.70%
发文量
54
期刊介绍: Journal of Vacation Marketing is a fully peer reviewed international journal that publishes original research and review articles on topics relating to the marketing of destinations and businesses/organisations involved in the wider tourism, hospitality and events industries. Its objective is to provide a forum for the publication of refereed academic papers and reviewed practitioner papers which are of direct relevance to industry, while meeting the highest standards of intellectual rigour.
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