{"title":"Market expansion for organic food in India: assessing the consumers' attitude","authors":"M. Farhan","doi":"10.1504/ijge.2020.10033753","DOIUrl":null,"url":null,"abstract":"Now a day's customers are more inclined towards a healthy lifestyle and consumption of organic food. The purpose of this paper is to comprehend the buyer intension to pay a higher price. This study focused on purchasing habit of customers towards organic food. Primary data of 500 respondents were collected from different areas of Punjab state of India in 2018. To calculate the results, descriptive statistics, multiple regression and factor analysis were used. Results of the research show that health and food safety are the two most important motives behind the intention to pay a higher price.","PeriodicalId":35060,"journal":{"name":"International Journal of Green Economics","volume":" ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2020-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Green Economics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1504/ijge.2020.10033753","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Economics, Econometrics and Finance","Score":null,"Total":0}
引用次数: 1
Abstract
Now a day's customers are more inclined towards a healthy lifestyle and consumption of organic food. The purpose of this paper is to comprehend the buyer intension to pay a higher price. This study focused on purchasing habit of customers towards organic food. Primary data of 500 respondents were collected from different areas of Punjab state of India in 2018. To calculate the results, descriptive statistics, multiple regression and factor analysis were used. Results of the research show that health and food safety are the two most important motives behind the intention to pay a higher price.
期刊介绍：
IJGE, a peer-reviewed international journal, proposes and fosters discussion on all aspects of Green Economics. It contributes to international research and practice in Green Economics with the aim of encouraging economic change and the positioning of Green Economics at the centre of the Economics disciplines. Green Economic theories and policies, tools, instruments and metrics are developed with the aim of offering practical and theoretical solutions and proposals to facilitate a change to the current economic models for the benefit of the widest number of people and the planet as a whole. IJGE focuses particularly on resource management, on meeting peoples’ needs and the impact and effects of international trends and how to increase social justice.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
