M. Sarstedt, Joseph F. Hair, Mandy Pick, B. Liengaard, Lăcrămioara Radomir, C. Ringle
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引用次数: 186
Abstract
Munich School of Management, Ludwig‐Maximilians‐University Munich, Munich, Germany Faculty of Economics and Business Administration, Babeș‐Bolyai University, Cluj‐Napoca, Romania Mitchell College of Business, University of South Alabama, Mobile, Alabama, USA Faculty of Economics and Management, Otto‐von‐Guericke‐University Magdeburg, Magdeburg, Germany Department of Economics and Business Economics, Aarhus University, Aarhus, Denmark Hamburg University of Technology (TUHH), Hamburg, Germany
期刊介绍：
Psychology & Marketing (P&M) publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, P&M serves practitioners and academicians in the fields of psychology and marketing and is an appropriate outlet for articles designed to be of interest, concern, and applied value to its audience of scholars and professionals. Manuscripts that use psychological theory to better understand the various aspects of the marketing of products and services are appropriate for submission.
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