Heterogeneity in Peer-to-peer Accommodation Users: Motivations, Personality Traits, Satisfaction, and Behavioral Intentions

IF 4.6 Q2 MATERIALS SCIENCE, BIOMATERIALS ACS Applied Bio Materials Pub Date : 2021-06-17 DOI:10.1080/15256480.2021.1938784
Cláudia Oliveira, C. Eusébio, Filipa Brandão
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引用次数: 2

Abstract

ABSTRACT The peer-to-peer (P2P) sharing accommodation practice has experienced exponential growth in the number of users in recent years. The aim of this paper is to profile the demand of P2P accommodation based on the motivational factors for choosing this type of lodging in Portugal. An online survey to collect information regarding the motivation of P2P guests was carried out. The study identifies four homogenous groups of P2P accommodation users, resorting to a hierarchical cluster analysis. The findings demonstrate interesting differences between the identified clusters in terms of personality traits, satisfaction and behavioral intentions. The results reveal the importance of differentiated strategies for groups of users to meet their motivations, improving their experience, and thus leading to higher satisfaction levels.
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对等住宿用户的异质性:动机、人格特征、满意度和行为意向
近年来,点对点(P2P)共享住宿实践的用户数量呈指数级增长。本文的目的是根据在葡萄牙选择这种住宿类型的动机因素来分析P2P住宿的需求。我们进行了一项在线调查,收集关于P2P客人动机的信息。该研究通过分层聚类分析,确定了P2P住宿用户的四个同质群体。研究结果表明,在人格特征、满意度和行为意图方面,已确定的群体之间存在有趣的差异。结果揭示了差异化策略对用户群体的重要性,以满足他们的动机,改善他们的体验,从而导致更高的满意度。
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来源期刊
ACS Applied Bio Materials
ACS Applied Bio Materials Chemistry-Chemistry (all)
CiteScore
9.40
自引率
2.10%
发文量
464
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