{"title":"Heterogeneity in Peer-to-peer Accommodation Users: Motivations, Personality Traits, Satisfaction, and Behavioral Intentions","authors":"Cláudia Oliveira, C. Eusébio, Filipa Brandão","doi":"10.1080/15256480.2021.1938784","DOIUrl":null,"url":null,"abstract":"ABSTRACT The peer-to-peer (P2P) sharing accommodation practice has experienced exponential growth in the number of users in recent years. The aim of this paper is to profile the demand of P2P accommodation based on the motivational factors for choosing this type of lodging in Portugal. An online survey to collect information regarding the motivation of P2P guests was carried out. The study identifies four homogenous groups of P2P accommodation users, resorting to a hierarchical cluster analysis. The findings demonstrate interesting differences between the identified clusters in terms of personality traits, satisfaction and behavioral intentions. The results reveal the importance of differentiated strategies for groups of users to meet their motivations, improving their experience, and thus leading to higher satisfaction levels.","PeriodicalId":46737,"journal":{"name":"International Journal of Hospitality & Tourism Administration","volume":"24 1","pages":"65 - 97"},"PeriodicalIF":2.9000,"publicationDate":"2021-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15256480.2021.1938784","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Hospitality & Tourism Administration","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/15256480.2021.1938784","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 2
Abstract
ABSTRACT The peer-to-peer (P2P) sharing accommodation practice has experienced exponential growth in the number of users in recent years. The aim of this paper is to profile the demand of P2P accommodation based on the motivational factors for choosing this type of lodging in Portugal. An online survey to collect information regarding the motivation of P2P guests was carried out. The study identifies four homogenous groups of P2P accommodation users, resorting to a hierarchical cluster analysis. The findings demonstrate interesting differences between the identified clusters in terms of personality traits, satisfaction and behavioral intentions. The results reveal the importance of differentiated strategies for groups of users to meet their motivations, improving their experience, and thus leading to higher satisfaction levels.
期刊介绍：
The International Journal of Hospitality & Tourism Administration is an applied, internationally oriented hospitality and tourism management journal designed to help practitioners and researchers stay abreast of the latest developments in the field as well as facilitate the exchange of ideas. The journal addresses critical competency areas that will help practitioners be successful in this growing field now and into the future. An exciting and challenging international forum, the journal reflects current happenings and trends in the industry.
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