{"title":"Franchising Strategies in Startups: Building an Analytical Framework","authors":"Matheus Dermonde, B. Fischer","doi":"10.1080/10978526.2022.2041431","DOIUrl":null,"url":null,"abstract":"Abstract Startups are a contemporary business model that repeatedly presents issues related to financial constraints. Recently, the adoption of franchising emerged as a possibility for startups. This study adopts a novel approach in the startup literature to explain the decision-making process for startups formulating franchising strategies. Additionally, an exploratory framework of this process was designed. Multiple-case studies on Brazilian startups that operate through franchised units were carried out. For startups that operate through conventional franchises, the use of third-party capital is predominant, while for those that operate with micro franchises the lack of an employment relationship is determinant.","PeriodicalId":35384,"journal":{"name":"Latin American Business Review","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2022-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Latin American Business Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10978526.2022.2041431","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
引用次数: 2
Abstract
Abstract Startups are a contemporary business model that repeatedly presents issues related to financial constraints. Recently, the adoption of franchising emerged as a possibility for startups. This study adopts a novel approach in the startup literature to explain the decision-making process for startups formulating franchising strategies. Additionally, an exploratory framework of this process was designed. Multiple-case studies on Brazilian startups that operate through franchised units were carried out. For startups that operate through conventional franchises, the use of third-party capital is predominant, while for those that operate with micro franchises the lack of an employment relationship is determinant.
期刊介绍：
Latin American Business Review is a quarterly, refereed journal which facilitates the exchange of information and new ideas between academics, business practitioners, public policymakers, and those in the international development community. Special features of the journal will keep you current on various teaching, research, and information sources. These activities all focus on the business and economic environment of the diverse and dynamic countries of the Americas.
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