How external network and innovation affect the link between export orientations and export performance?

IF 3.2 Q2 BUSINESS Review of International Business and Strategy Pub Date : 2022-12-19 DOI:10.1108/ribs-02-2022-0026

A. Kazemi, Seyedeh Fatemeh Ghasempour Ganji, L. Johnson

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引用次数: 2

Abstract

Purpose The purpose of this paper is to explore empirically how the two kinds of strategic orientations including export market orientation (EMO) and technology orientation (TO) predict innovation performance (IP) and export performance (EP), by investigating the mediation effect of IP and the moderation effect of external network (EN). Design/methodology/approach The statistical population of this research is the food and agricultural products exporting firms which participated in the 26th International Agrofood Exhibition in Tehran, Iran. The sample of 296 managers filled out questionnaires using systematic random sampling methods. Structural equation modeling was used to analyze the data. Findings Results demonstrate that the increase of EMO and IP is related to a rise in EP. Furthermore, the research finds that IP is a partial mediator in the link between EMO and EP. Finally, the moderation impact of the external networks in an association between TO and IP is supported by the data. Originality/value This study is one of the limited number of studies to consider the mediation impact of innovation performance in the relationship between EMO and EP, and it is actually the first study, to the best of the authors’ knowledge, to investigate the moderating impact of EN in the relationship between TO and IP in the context of one developing country.

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外部网络和创新如何影响出口导向与出口绩效之间的联系?

目的实证研究出口市场导向（EMO）和技术导向（to）两种战略导向如何预测创新绩效（IP）和出口绩效（EP），通过考察IP的中介效应和外部网络（EN）的调节效应。设计/方法论/方法本研究的统计人群是参加在伊朗德黑兰举行的第26届国际农产品展览会的食品和农产品出口企业。296名管理人员采用系统随机抽样方法填写了问卷。采用结构方程模型对数据进行分析。结果表明，EMO和IP的增加与EP的增加有关。此外，研究发现，IP是EMO和EP之间联系的部分中介。最后，数据支持了外部网络在TO和IP之间的关联中的适度影响。原创性/价值本研究是少数考虑创新绩效在EMO和EP关系中的中介影响的研究之一，据作者所知，它实际上是第一项在一个发展中国家背景下调查EN在to和IP关系中的调节影响的研究。

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来源期刊

Review of International Business and Strategy BUSINESS-

CiteScore

6.90

自引率

25.80%

发文量

期刊介绍： Review of International Business and Strategy is keen to present contemporary and innovative research that proposes new perspectives or challenges existing theories, and that advances the understanding of issues related to international business and global strategy. Themes covered by the journal include (but are not limited to): Internationalization of firms and international entrepreneurship Effects of international environment (political, social, economic and institutional) on international business activities and firm strategies Knowledge transfer strategies and innovation in MNEs Location strategies in international business activities.