Actions speak louder than words – strategic communication and (un)intentional signalling: a semio-pragmatic taxonomy

IF 3.1 Q1 COMMUNICATION Journal of Communication Management Pub Date : 2022-09-23 DOI:10.1108/jcom-12-2021-0154
Rudi Palmieri, A. Rocci
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Abstract

PurposeThe article tackles the under-defined notion of communication in strategic communication research and elaborates a taxonomy of semiotic processes, which distinguishes different types of communicative and signalling events. The purpose is to offer an improved analysis of the processes by which meaning emerges from strategic communication situations.Design/methodology/approachThe proposed taxonomy is based on a conceptual framework combining semiotics, linguistic pragmatics and signalling theory. Several real cases of strategic communication are analysed to exemplify the taxonomy.FindingsDifferent sub-types of signalling events are highlighted and explained. The communicative function of performed behaviours (i.e. when actions speak and do it louder than words) depends on how informative and communicative intentions are managed by the message source and inferentially interpreted by different receivers. It is suggested that the ways in which meaning is signalled can be best understood with an argumentative perspective that foregrounds the inferential processes of persuasion, interpretation and decision-making. The limitations of the transmission vs. ritual and the one-way vs. two-way theories of strategic communication are highlighted.Originality/valueThe article discusses strategic communication events with the under-considered perspective of communication theories in the fields of semiotics and pragmatics. Signalling phenomena are interpreted from a communicative viewpoint, emphasising the argumentative dynamics that constitute them.
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行动比语言更响亮——战略沟通和(无意的)信号:半实用主义分类
本文针对战略传播研究中对传播概念的不明确,阐述了符号过程的分类,以区分不同类型的传播和信号事件。其目的是提供一种改进的分析过程,通过这些过程,意义从战略沟通情况中产生。设计/方法/方法所提出的分类法是基于符号学、语言语用学和信号学理论相结合的概念框架。本文对战略传播的几个实际案例进行了分析,以说明这一分类。不同的子类型的信号事件强调和解释。执行行为的交际功能(即当行动比言语更响亮时)取决于信息源如何管理信息和交际意图,以及不同接收者如何进行推理解释。有人建议,通过论证的观点,可以最好地理解意义的表达方式,这种观点强调了说服、解释和决策的推理过程。强调了传播与仪式、单向与双向战略传播理论的局限性。本文从符号学和语用学的传播理论视角出发,对战略性传播事件进行了探讨。信号现象是从交际的角度来解释的,强调构成它们的争论动态。
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来源期刊
CiteScore
5.40
自引率
6.50%
发文量
29
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