Applications of Operational Research in Marketing

IF 2.7 4区管理学 Q2 MANAGEMENT Journal of the Operational Research Society Pub Date : 1966-09-01 DOI:10.1057/JORS.1966.52

A. Mercer

引用次数: 12

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运筹学在市场营销中的应用

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来源期刊

Journal of the Operational Research Society 管理科学-运筹学与管理科学

CiteScore

6.80

自引率

13.90%

发文量

144

审稿时长

7.3 months

期刊介绍： JORS is an official journal of the Operational Research Society and publishes original research papers which cover the theory, practice, history or methodology of OR.

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