Consumer Neoteny

IF 1.1 4区 心理学 Q4 PSYCHOLOGY, EXPERIMENTAL Evolutionary Psychology Pub Date : 2016-07-28 DOI:10.1177/1474704916661825
Mathieu Alemany Oliver
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引用次数: 5

Abstract

This research explores childlike consumer behavior from an evolutionary perspective. More specifically, it uses the concept of neoteny to show that the retention of ancestors’ juvenile characteristics is related to specific behaviors. The results of factor analyses conducted on a UK sample (n = 499) and a French sample (n = 292) 7 years later indicate four dimensions of childlike consumer behavior, namely, stimulus seeking, reality conflict, escapism, and control of aggression.
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消费者性早熟
本研究从进化的角度探讨了孩童般的消费者行为。更具体地说,它使用幼态性的概念来表明祖先的幼态特征的保留与特定行为有关。7年后对英国样本(n = 499)和法国样本(n = 292)进行的因子分析结果表明,孩童般的消费者行为有四个维度,即刺激寻求、现实冲突、逃避主义和攻击控制。
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来源期刊
Evolutionary Psychology
Evolutionary Psychology PSYCHOLOGY, EXPERIMENTAL-
CiteScore
2.20
自引率
6.70%
发文量
22
审稿时长
12 weeks
期刊介绍: Evolutionary Psychology is an open-access peer-reviewed journal that aims to foster communication between experimental and theoretical work on the one hand and historical, conceptual and interdisciplinary writings across the whole range of the biological and human sciences on the other.
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