{"title":"It is not what you do, it is how you do it: exploring the techniques UK hospices use on Facebook to create online engagement","authors":"L. Todd","doi":"10.1332/204080521x16420915761042","DOIUrl":null,"url":null,"abstract":"Facebook has become an essential tool for hospices in their engagement with their communities online, and during the COVID-19 pandemic it became a lifeline to many hospices as a way to continue communicating with supporters. Yet, there is a severe lack of academic research into how hospices can use the tool to successfully generate engagement. This piece of research aims to fill this gap and create practical recommendations by comparing Facebook posts curated by hospices of different sizes who use the same technique with different levels of interaction. This highlights that the focus of research needs to move away from what content charities are creating and look at how they are creating it.","PeriodicalId":45084,"journal":{"name":"Voluntary Sector Review","volume":null,"pages":null},"PeriodicalIF":0.8000,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Voluntary Sector Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1332/204080521x16420915761042","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"SOCIAL SCIENCES, INTERDISCIPLINARY","Score":null,"Total":0}
引用次数: 0
Abstract
Facebook has become an essential tool for hospices in their engagement with their communities online, and during the COVID-19 pandemic it became a lifeline to many hospices as a way to continue communicating with supporters. Yet, there is a severe lack of academic research into how hospices can use the tool to successfully generate engagement. This piece of research aims to fill this gap and create practical recommendations by comparing Facebook posts curated by hospices of different sizes who use the same technique with different levels of interaction. This highlights that the focus of research needs to move away from what content charities are creating and look at how they are creating it.
期刊介绍：
The journal covers the full range of issues relevant to voluntary sector studies, including: definitional and theoretical debates; management and organisational development; financial and human resources; philanthropy; volunteering and employment; regulation and charity law; service delivery; civic engagement; industry and sub-sector dimensions; relations with other sectors; social enterprise; evaluation and impact. Voluntary Sector Review covers voluntary sector studies from a variety of disciplines, including sociology, social policy, politics, psychology, economics, business studies, social anthropology, philosophy and ethics. The journal includes work from the UK and Europe, and beyond, where cross-national comparisons are illuminating. With dedicated expert policy and practice sections, Voluntary Sector Review also provides an essential forum for the exchange of ideas and new thinking.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
