Desirability of consumer internet of things products: how emerging businesses address consumer desires to improve user experiences

Q3 Business, Management and Accounting International Journal of Technology Marketing Pub Date : 2023-01-01 DOI:10.1504/ijtmkt.2023.10057508

Francesco Ferrati, Negalegn Alemu Bekele, M. Muffatto

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消费者物联网产品的可取性:新兴企业如何满足消费者改善用户体验的愿望

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International Journal of Technology Marketing Business, Management and Accounting-Marketing

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1.70

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0.00%

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期刊介绍： IJTMkt proposes and fosters discussion on the advancement of marketing practice and theory, with emphasis on technology and technology intensive products. This perspective acknowledges the complexity and importance of linking technology and marketing issues, as well as the necessity of innovatively marketing technology and technology intensive products.

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