RESOURCE-ORIENTED APPROACH TO THE FORMULATION OF COMPANY STRATEGY

Abstract

A feature of the modern period is the change in the conditions of economic activity, the turbulence of the environment, the rapid variability of economic conditions in the production of goods and services. These changes affect the financial and economic situation of companies, and, as a result, force them to use theoretical and practical experience of project management. The conditions and principles of orga-nizations’ functioning depend on the company's strategy. Also, strategy determines the results of companies’ activities and its competitiveness on the market. Low level of project management methodology implementation in companies’ development leads to irrational using of resources and reducing its efficiency. Currently, Ukrainian companies are forced to make certain adjustments to their development strategies, operating under the pressure of constantly changing external conditions. The success of each enterprise is determined by how adequately, quickly and effectively it is able to adapt to changing conditions and to a turbulent environment.As world experience shows, in a period of crisis the only way to normalization is the creation of project-managed organizations, because in the conditions of competition and a dynamic environment, the enterprises’ management must focus attention not only on current problems. Every company has to develop a strategic line of behavior. As practice shows, it is impossible without project management methodology application.Especially today, in Ukraine, when we have a very hard market situation, strategic line of behavior should be based on a resource-oriented approach and project manage-ment methodology. This kind of approach plays a huge role in the structure of market relations and in the mechanism of its regulation. And such a strategy that is based on principles of project management is an integral part of the organization's activity, which aim is to achieve profit with optimal use of available resources. So, in this hard for Ukraine time, in these conditions, the managers of organiza-tions need serious methodical assistance in making managerial decisions and, above all, in choosing the strategic directions of the organization's activities, taking into account all the features of the economic, administrative, and regulatory environment in which the organization operates.Keywords:project management, strategy, resources, competitiveness, strategic directions, efficiency, resource-oriented approach.