{"title":"The effects of media slant on public perception of an organization in crisis","authors":"T. Holbrook, Jennifer L. Kisamore","doi":"10.1080/15534510.2018.1442741","DOIUrl":null,"url":null,"abstract":"Abstract This study investigates the effects of mainstream media coverage on public perception of an organizational program in crisis. A survey was administered via Qualtrics using a web-based network sampling approach. The survey contained two mainstream media clips, one slanted negatively and the other slanted positively regarding an incident within the organizational program. Participants viewed both clips and answered questions regarding their perceptions of the program immediately after viewing each clip. Order of clip presentation was counterbalanced. Results of a mixed-model ANOVA revealed main effects for both media slant and presentation order on perceptions of the program; no statistically significant interaction was found between presentation order and media slant. Recommendations for practice, limitations and directions for future research are provided.","PeriodicalId":46580,"journal":{"name":"Social Influence","volume":null,"pages":null},"PeriodicalIF":1.8000,"publicationDate":"2018-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Social Influence","FirstCategoryId":"102","ListUrlMain":"https://doi.org/10.1080/15534510.2018.1442741","RegionNum":3,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"PSYCHOLOGY, SOCIAL","Score":null,"Total":0}
引用次数: 2
Abstract
Abstract This study investigates the effects of mainstream media coverage on public perception of an organizational program in crisis. A survey was administered via Qualtrics using a web-based network sampling approach. The survey contained two mainstream media clips, one slanted negatively and the other slanted positively regarding an incident within the organizational program. Participants viewed both clips and answered questions regarding their perceptions of the program immediately after viewing each clip. Order of clip presentation was counterbalanced. Results of a mixed-model ANOVA revealed main effects for both media slant and presentation order on perceptions of the program; no statistically significant interaction was found between presentation order and media slant. Recommendations for practice, limitations and directions for future research are provided.
期刊介绍：
Social Influence is a journal that provides an integrated focus for research into this important, dynamic, and multi-disciplinary field. Topics covered include: conformity, norms, social influence tactics such as norm of reciprocity, authority, scarcity, interpersonal influence, persuasion, power, advertising, mass media effects, political persuasion, propaganda, comparative influence, compliance, minority influence, influence in groups, cultic influence, social movements, social contagions, rumors, resistance to influence, influence across cultures, and the history of influence research.
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