Perception of pictorial text: Problematization, actualization, new methodological approaches

IF 0.1 0 HUMANITIES, MULTIDISCIPLINARY Tekst Kniga Knigoizdanie-Text Book Publishing Pub Date : 2022-01-01 DOI:10.17223/23062061/30/3
Tatiana L. Vorobyeva, I. A. Ayzikova
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引用次数: 1

Abstract

The problems of perception of various types and formats of texts that have been formed over a long historical period and are rapidly transforming into the digital and the coming post-digital era are in the research focus of a number of humanities disciplines. It is texts and their perception that are today an actual research platform for solving the fundamental scientific problem of modern communication. This article actualizes and problematizes the question of the nature and perception of visual content, which is becoming urgent today, forming the paradigm of the so-called visual research. The stated problem is considered taking into account its interdisciplinarity and the factors that have determined the strengthening of visuality in modern conditions. The article analyzes the discussions that have been going on since the second half of the twentieth century about visuality and visualization, as well as about the peculiarities of the perception of pictorial texts, the specifics of which in a particular era are determined by (1) historically conditioned visual and cultural norms, perceptual models that are formed under the influence of semiosociopsychological factors of modernity, (2) topics, the arsenal of supra-temporal universal constant perception structures formed in the centuries-old practice of human interaction with pictorial sign systems. The authors pay special attention to visual narrative - a generic concept of isocontent. Without claiming to fully characterize it, they highlight, based on existing research, the paradigm of its definitions, the features of its functioning and perception. The emphasis is placed on the uniqueness of visual language and visual thinking, on the internal verbality of the pictorial text, on its semiotic codes and semantic connectives, as well as on the transformations of the language of the visual narrative in the process of its perception. The transformations are reduced to a simultaneous and interrelated process of receiving a polycode text in two languages - verbal and visual - at once. Having analyzed different approaches to the pictorial text and its perception, the authors infer that, with a certain unity of views on the nature of the pictorial text and its reception, there are different opinions on the problem of its “regulation”: from the complete rejection of any interference with the skills and abilities of the “art of seeing” (reading visual text) to the development of specific teaching methods of such art. In conclusion, the article emphasizes that, for all their importance, it is not so much the author’s strategies for creating pictorial texts that are in a strong position, but rather the background knowledge (cultural memory) of recipients, their experience of communication with isocontent (the level of mastery of visual code, reading visual narrative, decoding pictorial texts and their transcoding, for example, in verbal text; finally, interpretation skills acquired in the intermediate processes of perception of iso-content of different types and formats) - all this, according to the authors of the article, not only allows competent management, but also needs it. The authors declare no conflicts of interests.
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图像文本的感知:问题化、实现化、新的方法论方法
在漫长的历史过程中形成并迅速向数字化和后数字化时代转变的各种文本类型和格式的感知问题是许多人文学科研究的重点。今天,文本及其感知是解决现代传播基本科学问题的实际研究平台。本文将视觉内容的本质与感知问题具体化并提出问题,形成了所谓视觉研究的范式。考虑到所述问题的跨学科性和决定在现代条件下加强视觉性的因素。本文分析了自20世纪下半叶以来一直在进行的关于视觉和可视化的讨论,以及关于图像文本感知的特殊性,其在特定时代的具体特征取决于(1)历史条件下的视觉和文化规范,在现代性的符号社会心理学因素的影响下形成的感知模型,(2)主题,在人类与图形符号系统互动的几个世纪的实践中,形成了超时间普遍恒定感知结构的武库。作者特别关注视觉叙事——同内容的一般概念。虽然没有完全描述它的特征,但在现有研究的基础上,他们强调了其定义的范式,其功能和感知的特征。重点是视觉语言和视觉思维的独特性,图像文本的内在言语性,其符号代码和语义连接,以及视觉叙事语言在感知过程中的转换。转换被简化为同时接收两种语言(口头语言和视觉语言)的多码文本的相互关联的过程。通过对图像文本及其感知的不同途径的分析,作者推断,在对图像文本的性质及其接受有一定统一的看法的情况下,对图像文本的“规范”问题有不同的看法:从完全拒绝对“观看艺术”(视觉文本阅读)的技能和能力的任何干扰,到制定图像文本的具体教学方法。综上所述,本文强调,尽管作者创作图片文本的策略很重要,但它们的优势并不在于作者的创作策略,而在于接受者的背景知识(文化记忆),他们与等内容交流的经验(对视觉编码的掌握程度,阅读视觉叙事,解码图片文本及其在口头文本中的转换编码);最后,在感知不同类型和格式的iso内容的中间过程中获得的口译技能-所有这些,根据文章的作者,不仅允许有能力的管理,而且还需要它。作者声明没有利益冲突。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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Tekst Kniga Knigoizdanie-Text Book Publishing
Tekst Kniga Knigoizdanie-Text Book Publishing HUMANITIES, MULTIDISCIPLINARY-
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