Intan Lathifah Nurul Khoiriah, Bambang Mursito, F. Marwati
{"title":"Keputusan Pembelian Ditinjau Varian Produk, Citra Merek dan Brand Ambassador Terhadap Sunscreen Azarine di Surakarta","authors":"Intan Lathifah Nurul Khoiriah, Bambang Mursito, F. Marwati","doi":"10.52643/jam.v13i2.3089","DOIUrl":null,"url":null,"abstract":"Currently, beauty products are one of the necessities that must be used on a daily basis, particularly skin care to protect against UV rays, specifically by using sunscreen products, one of which is the Azarine Sunscreen product, which offers various product variants based on the requirements of different skin types. This study aims to determine which factors influence the dependent variable when it comes to Sunscreen Azarine purchase decisions in Surabaya. The variables of interest were product variant, brand image","PeriodicalId":32950,"journal":{"name":"AlIdarah Jurnal Manajemen dan Administrasi Islam","volume":"49 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"AlIdarah Jurnal Manajemen dan Administrasi Islam","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.52643/jam.v13i2.3089","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
Abstract
Currently, beauty products are one of the necessities that must be used on a daily basis, particularly skin care to protect against UV rays, specifically by using sunscreen products, one of which is the Azarine Sunscreen product, which offers various product variants based on the requirements of different skin types. This study aims to determine which factors influence the dependent variable when it comes to Sunscreen Azarine purchase decisions in Surabaya. The variables of interest were product variant, brand image
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