{"title":"Adopting strategic diversification measures and organizational performance in manufacturing concerns: an empirical overview","authors":"Jonah Ojiru","doi":"10.58934/jgeb.v4i13.144","DOIUrl":null,"url":null,"abstract":"The study was on strategic diversification measures and organizational performance. Two research questions were raised to guide the study. The study was anchored on the cost transaction theory. Also, a sample size of 217 was determined using the right statistical formula. Findings revealed a positive relationship between product and geographical diversification on performance. Recommendations and conclusions were drawn along that line.","PeriodicalId":32548,"journal":{"name":"Global Journal of Economics and Business","volume":"2 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Global Journal of Economics and Business","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.58934/jgeb.v4i13.144","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
The study was on strategic diversification measures and organizational performance. Two research questions were raised to guide the study. The study was anchored on the cost transaction theory. Also, a sample size of 217 was determined using the right statistical formula. Findings revealed a positive relationship between product and geographical diversification on performance. Recommendations and conclusions were drawn along that line.
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