Verbal Sign in Music Video of This Is America by Childish Gambino

Ida Ayu Tantri Saraswathy, N. B. Beratha, I. M. Rajeg
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Abstract

This study is aimed to identify the verbal sign used in the music video “This is America” by Childish Gambino. This study used a qualitative library research approach. Based on that approach, the data were described according to the theories applied in this study. The data collected by note taking and documentation methods. The first theory applied in this study was the verbal sign proposed by Dyer. It was used to analyze the verbal sign in the music video. The second theory applied was the theory of meaning proposed by Leech to analyze the meaning used in the music video. The results showed that the meaning of the lyrics refers to the African American society’s problem of racism, police brutality, violence and gun possession. The lyrics contained the connotative and conceptual meaning.  
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这是美国的音乐录影带中的手势由幼稚的甘比诺
本研究旨在识别幼稚甘比诺(Childish Gambino)的音乐录影带“This is America”中使用的语言符号。本研究采用定性图书馆研究方法。在此基础上,根据本研究应用的理论对数据进行描述。通过记录和文档方法收集的数据。在本研究中应用的第一个理论是Dyer提出的言语符号。它被用来分析mv中的语言符号。第二个理论是Leech提出的意义理论,用来分析mv中使用的意义。结果表明,歌词的含义涉及非裔美国人社会的种族主义、警察暴行、暴力和枪支问题。歌词包含了内涵和概念意义。
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