{"title":"In “the Finest Australian Wool”: Foy & Gibson’s Healthy, Comfortable, Wool-Clad Bodies, 1900–1939","authors":"Lori A. Cramer","doi":"10.1080/14443058.2023.2250800","DOIUrl":null,"url":null,"abstract":"From the late 19th century, when the Melbourne manufacturer and department store Foy & Gibson began to produce mail order catalogues for country customers, it recognised the potential to sell clothing made of Australian wool. This article explores how Foy & Gibson in fl uenced consumer attitudes towards the natural fi bre by encouraging them to feel wool as a next-to-the-skin experience. By focusing on underwear and swimsuits in the catalogues across the fi rst three decades of the 20th century, it o ff ers a historical counterpoint to promotional activities that continue into the present urging consumers to understand the bene fi ts of wearing wool.","PeriodicalId":51817,"journal":{"name":"Journal of Australian Studies","volume":null,"pages":null},"PeriodicalIF":0.4000,"publicationDate":"2023-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Australian Studies","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/14443058.2023.2250800","RegionNum":3,"RegionCategory":"历史学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"AREA STUDIES","Score":null,"Total":0}
引用次数: 0
Abstract
From the late 19th century, when the Melbourne manufacturer and department store Foy & Gibson began to produce mail order catalogues for country customers, it recognised the potential to sell clothing made of Australian wool. This article explores how Foy & Gibson in fl uenced consumer attitudes towards the natural fi bre by encouraging them to feel wool as a next-to-the-skin experience. By focusing on underwear and swimsuits in the catalogues across the fi rst three decades of the 20th century, it o ff ers a historical counterpoint to promotional activities that continue into the present urging consumers to understand the bene fi ts of wearing wool.
期刊介绍:
The Journal of Australian Studies (JAS) is the journal of the International Australian Studies Association (InASA). In print since the mid-1970s, in the last few decades JAS has been involved in some of the most important discussion about the past, present and future of Australia. The Journal of Australian Studies is a fully refereed, international quarterly journal which publishes scholarly articles and reviews on Australian culture, society, politics, history and literature. The editorial practice is to promote and include multi- and interdisciplinary work.