A statistical contribution on the film tourism. A case study

Abstract

The evaluation of the impact that the images perceived by the spectators have in the destination choices they make as tourists is a growing research field, not only in Tourism and Marketing Management but also among the Behavioural Sciences. Based on a questionnaire previously developed on a Film Tourism sub-project, with qualitative variables in nominal and ordinal scale, a survey was conducted during a number of film screenings hosted by Tomar’s (a medium-sized city in Portugal) Film Society. After the characterization of the random sample with the sociodemographic variables, the nonparametric test Pearson chi-square was applied to test the null hypothesis of independence between the variable “Gender” and the variables “Have you ever visited a place by influence of a film?” or “Destination-dream by strong influence of a film”. Given that the null hypothesis is not rejected, there is no statistical evidence to consider a dependence/relationship between these variables. Other finding is statistically significant Spearman correlations between some variables, such as “Education level” and “The average number of activities of Film Tourism”.The evaluation of the impact that the images perceived by the spectators have in the destination choices they make as tourists is a growing research field, not only in Tourism and Marketing Management but also among the Behavioural Sciences. Based on a questionnaire previously developed on a Film Tourism sub-project, with qualitative variables in nominal and ordinal scale, a survey was conducted during a number of film screenings hosted by Tomar’s (a medium-sized city in Portugal) Film Society. After the characterization of the random sample with the sociodemographic variables, the nonparametric test Pearson chi-square was applied to test the null hypothesis of independence between the variable “Gender” and the variables “Have you ever visited a place by influence of a film?” or “Destination-dream by strong influence of a film”. Given that the null hypothesis is not rejected, there is no statistical evidence to consider a dependence/relationship between these variables. Other finding is statistically sign...