THE IMPACT OF AIRCRAFT CABIN DIGITALIZATION ON IMPROVING PASSENGER EXPERIENCE IN EGYPTAIR

Q1 Social Sciences Geojournal of Tourism and Geosites Pub Date : 2023-09-30 DOI:10.30892/gtg.49301-1085

Yasmine E. Hamza, Hala F. Tawfik, D. Soliman

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Abstract

This study aims to investigate the impact of aircraft cabin digitalization (smart electronically dimmable windows, intelligent seats, smart overhead bins, radio-frequency identification tags for luggage tracking, futuristic intelligent seats, and inflight virtual reality) on improving the inflight passenger experience in EgyptAir, as well as measuring passengers' interest in using digital cabins. Furthermore, exploring passengers’ intention to pay to use digital services, including futuristic intelligent seats, inflight virtual reality, and radio frequency identification tags for tracking luggage. To meet the research goals, a structured survey was designed and distributed among Egyptian frequent travelers in EgyptAir. A total of 311 complete surveys were collected and analyzed. Results indicated the high interest of Egyptian passengers in using the digital aircraft cabins in EgyptAir due to its significant impact on improving their inflight experience. Furthermore, analyses revealed the high intention of Egyptian passengers to pay to use inflight virtual reality and futuristic intelligent seats. However, they showed a moderate intention to pay to use radio frequency identification tags for tracking luggage.

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机舱数字化对改善埃及航空乘客体验的影响

本研究旨在调查飞机客舱数字化(智能电子可调光窗户、智能座椅、智能头顶行李箱、用于行李跟踪的射频识别标签、未来智能座椅和机上虚拟现实)对改善埃及航空公司机上乘客体验的影响，并衡量乘客对使用数字客舱的兴趣。此外，探索乘客付费使用数字服务的意愿，包括未来智能座椅、机上虚拟现实和用于跟踪行李的射频识别标签。为了达到研究目标，我们设计了一项结构化调查，并在埃及航空公司的埃及常客中进行了分发。共收集和分析了311份完整的调查问卷。结果显示，埃及乘客对使用埃及航空公司的数字机舱非常感兴趣，因为它对改善他们的飞行体验有重大影响。此外，分析显示，埃及乘客非常愿意付费使用机上虚拟现实和未来智能座椅。然而，他们对使用射频识别标签追踪行李表现出适度的付费意愿。

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来源期刊

Geojournal of Tourism and Geosites Social Sciences-Geography, Planning and Development

CiteScore

3.90

自引率

0.00%

发文量

156

审稿时长

24 weeks

期刊介绍： GeoJournal of Tourism and Geosites is a scientific publication, with an international status. The Journal is issued under the aegis of the University of Oradea, Department of Geography, Tourism and Territorial Planning, Territorial Studies and Analysis Centre (Romania) and the Academy of Physical Education and Sports from Gdańsk, Faculty of Tourism and Recreation (Poland). At the initiative of an international group of specialists, based on an editorial and scientific committee with a wide international coverage, including leading figures in the field, in 2008 was published the first English issue of the GeoJournal of Tourism and Geosites. The printable format (2-3 issues per year) is supported by the on-line version. The journal aims to publish relevant contributions in tourism, geosites and other areas whose analysis is related to these fields, standing out through originality and scientific contribution to the knowledge and development of this area. An important objective is to promote academic and applied research based on interdisciplinarity with a complex local and global approach.