HOSPITAL MANAGEMENT RELATED TO PATIENT LOYALTY VIEWING FROM SERVICE QUALITY, SATISFACTION, IMAGE AND VALUE

Suyanto Ph.D
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Abstract

Health development in Indonesia aims, among others, at making quality, fair and proportionate health services accessible to the Indonesian. Various development efforts have been implemented to realize such ideal covering infrastructure, medical personnel quality, access, health service process and professional attitude presented by hospital. This research objectively aims at analyzing patient loyalty from the perspectives of service quality, image, value and satisfaction of patients of hospitals in Bandung City. 296 in-patients of hospitals type B in Bandung City chosen by accidental random sampling were taken as the sample of this research. This research employs SEM statistically processed using AMOS as its analysis test tool. The results of this research state that from 10 Hypotheses,
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医院管理从服务质量、满意度、形象和价值四个方面关系到患者的忠诚度
除其他外,印度尼西亚保健发展的目标是向印度尼西亚人提供高质量、公平和相称的保健服务。为实现这一理想,医院在基础设施、医务人员素质、可及性、卫生服务流程和专业态度等方面做出了各种发展努力。本研究客观地从万隆市医院的服务质量、形象、价值和患者满意度四个方面分析患者忠诚度,采用随机抽样的方法选取万隆市B类医院的296名住院患者作为研究样本。本研究采用SEM进行统计处理,并使用AMOS作为分析测试工具。这项研究的结果表明,从10个假设中,
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