{"title":"On green marketing","authors":"Chang Zhi","doi":"10.4135/9781452229669.n1444","DOIUrl":null,"url":null,"abstract":"Green Marketing is a new field in the development of modern marketing, which will become the major form of marketing in the 21st century. This article mainly illustrates the connotations of green marketing and the status of its development in China. Besides,it also discusses how to implement green marketing.","PeriodicalId":17502,"journal":{"name":"Journal of Yunnan Normal University","volume":"22 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Yunnan Normal University","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4135/9781452229669.n1444","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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Abstract
Green Marketing is a new field in the development of modern marketing, which will become the major form of marketing in the 21st century. This article mainly illustrates the connotations of green marketing and the status of its development in China. Besides,it also discusses how to implement green marketing.
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