Consumer demand information as a re-balancing tool for power asymmetry between food retailers and suppliers

Q2 Social Sciences Economia Agro-Alimentare Pub Date : 2021-07-01 DOI:10.3280/ECAG2-2021OA12283
S. Malik, M. Hingley
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引用次数: 1

Abstract

This conceptual paper presents a model that may be used to redress the power balance between retailers and suppliers in the supply chain through better information symmetry and mutual dependence. It explores power dependence and resource dependence theories to conceptualise the use of demand information, by drawing on the diverse viewpoints within the extant literature on the effect of supply chain power asymmetry on exchange relationships and mutual dependence.Co-optation adds stability and reduces uncertainty through the exchange of resources. The dynamic nature of relationships and power between retailers and suppliers requires a multi-theory approach to identify a robust understanding of the interplay of different influence factors. This study has both operational and strategic implications for the food supply chain, as power asymmetry in relationships affects sustainability, especially in sales promotions periods for both retailers and suppliers.Improving power equilibrium between the buyer and supplier through information symmetry with the integration of power and resource dependence theory is novel.
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消费者需求信息作为食品零售商和供应商之间权力不对称的再平衡工具
这篇概念性的论文提出了一个模型,可以通过更好的信息对称和相互依赖来纠正供应链中零售商和供应商之间的权力平衡。它通过借鉴现有文献中关于供应链权力不对称对交换关系和相互依赖影响的不同观点,探讨了权力依赖和资源依赖理论,将需求信息的使用概念化。通过资源交换,协同增选增加了稳定性,减少了不确定性。零售商和供应商之间的关系和权力的动态性要求采用多理论方法来确定对不同影响因素的相互作用的有力理解。这项研究对食品供应链具有运营和战略意义,因为关系中的权力不对称影响可持续性,特别是在零售商和供应商的促销期间。利用信息对称,结合权力与资源依赖理论改善供需双方的权力均衡是一种新颖的方法。
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来源期刊
Economia Agro-Alimentare
Economia Agro-Alimentare Social Sciences-Social Sciences (miscellaneous)
CiteScore
1.40
自引率
0.00%
发文量
26
审稿时长
30 weeks
期刊介绍: Economia agro-alimentare/Food Economy is a triannual peer-reviewed scientific journal published by Franco Angeli Edizioni on behalf of the Italian Society of Agri-food Economics (SIEA), founded in 1996 by the then President of SIEA Fausto Cantarelli. It offers an international forum for the discussion and analysis of mono and interdisciplinary socio-economic, political, legal and technical issues, related to agricultural and food systems. It welcomes submissions of original papers focusing on agriculture, food, natural resources, safety, nutrition and health, including all processes and infrastructure involved in providing food to populations; as well as the processes, inputs and outputs involved in consumption and disposal of food and food-related items. Analyses also include social, political, economic and environmental contexts and human resource challenges. Submissions should be addressed to an international audience of researchers, practitioners, and policy makers, and they may consider local, national, or global scales.
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