The Face(book) of Unionism

Abstract

Information Communication Technology ICT offers unions a greater capacity to build cohesion and expand membership. An important issue in assessing the potential benefits of ICT is the nature and scope of union members' use of this technology. Unions must have an Internet presence. Using data from a 2010 Current Population Survey CPS, the authors examine the extent to which union members have and use computers and the Internet. In addition, the authors review Facebook pages and Twitter accounts established by or for national labor organizations. The authors find that labor union usage of these social networks has not produced anticipated usage by members.