Of Germs and Culture; Parasite Stress as the Origin of Individualism-Collectivism.

Abstract

Among four proposed origins of individualism-collectivism, modernization theory, rice versus wheat theory, climato-economic theory, and pathogen stress theory, the latter has gained more attention in cross-cultural and evolutionary psychology. Since the parasite stress theory of values and sociality makes a connection between infectious diseases and cultural orientations, it gained even more popularity during the COVID pandemic. But despite extensive research on parasite stress theory, it is not still clear what kind of infectious disease contributes more to the emergence of cultures, what are the possible mechanisms through which pathogenic threat gives rise to cultural systems, and how parasite stress might affect vertical vs. horizontal dimensions of individualism-collectivism. This review summarizes and integrates major findings of parasite stress theory related to individualism-collectivism and its closely related variables and discusses future directions that researchers can take to answer the remaining questions.