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Research on Zombie Enterprise 僵尸企业研究
Zi Chen
With the decreasing marginal effect of macro-policy, the structural problems accumulated in the process of rapid development of China's economy since the reform and opening-up 40-odd years ago have begun to emerge, such as high debt, overcapacity of enterprises, declining return on investment, operational difficulties and even continuous losses. These "blood-sucking zombie enterprises" are gradually exposed to the public's eyes. These zombie enterprises have adverse effects on the future development of China, such as wasting social resources, disturbing market order, disengagement from asset supervision, harming workers' rights and interests, and forming financial risks. Based on logic analysis, this article analyzes the formation of zombie enterprises, the necessity of dealing with zombie enterprises and the solutions. The result shows that Zombie companies lead to misallocation of resources, occupying social capital, making it difficult for emerging companies to obtain funds, and hindering innovation and development. Bankruptcy disposal of zombie companies must pass strict legislation, law enforcement and legal supervision to effectively solve financial risks and protect the rights and interests of employees.
随着宏观政策边际效应的减弱,改革开放40多年来中国经济在快速发展过程中积累的结构性问题开始显现,如高负债、企业产能过剩、投资回报率下降、经营困难甚至持续亏损等。这些“吸血僵尸企业”逐渐暴露在公众的视野中。这些僵尸企业浪费社会资源,扰乱市场秩序,脱离资产监管,损害工人权益,形成金融风险,对中国未来的发展产生不利影响。本文以逻辑分析为基础,分析了僵尸企业的形成、应对僵尸企业的必要性及对策。结果表明,僵尸企业导致资源错配,占用社会资本,使新兴企业难以获得资金,阻碍创新发展。僵尸企业的破产处置必须通过严格的立法、执法和法律监督,才能有效化解金融风险,保护员工权益。
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引用次数: 0
Analysis on the Emotional Labor Effect of Medical Staff in Chinese Public Tertiary Hospitals 公立三级医院医务人员情绪劳动效果分析
Y. Luan
Emotional labor in the research field of service industry has been valued by organizations, managers and service employees. As a high-frequency and high-intensity emotional labor group, the two emotional labor strategies adopted by medical staff, surface acting performance and deep acting performance, have an important impact on the medical staff's own mental health, job satisfaction, patient satisfaction and loyalty. Surface acting performance plays a restraining role, while deep acting performance does the opposite. Based on the theory of unconscious emotional infection and the analysis of patients' irrational behavior, this article analyzes the working conditions of medical staff in China's public tertiary hospitals and the important role of emotional labor.
情绪劳动在服务业研究领域受到组织、管理者和服务人员的重视。医务人员作为高频、高强度的情绪劳动群体,其所采取的两种情绪劳动策略——表层表演和深层表演,对医务人员自身的心理健康、工作满意度、患者满意度和忠诚度都有重要影响。表层表演起抑制作用,深层表演起相反作用。本文以无意识情绪感染理论为基础,通过对患者非理性行为的分析,分析了中国公立三级医院医务人员的工作状况以及情绪劳动的重要作用。
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引用次数: 0
Analysis of Successful Approaches of Classic Luxury Brand’s Marketing Strategies Before and After the Digital Era 数字时代前后经典奢侈品牌营销策略的成功途径分析
T. Li
With the advent of the digital era, the dissemination of information, people’s consumption level and concept, as well as the luxury market, all have undergone great changes, and these changes require marketing strategies to make adjustment. Nowadays, some new luxury brands are eager to establish their own brands and stand out, and some old luxury brands are also trying to adapt to the new era. Therefore, it becomes necessary to find marketing strategies suitable for new luxury brands and old luxury brands. This article aims to achieve that by analyzing the marketing strategies of a classic luxury brand that succeed before and after the digital era — Tiffany&Co. Tiffany's classical marketing strategies provide guidance for the brand building of the emerging luxury brands. On the premise of product quality assurance, unique design, brand story and identifiable characteristics are the foundation for building a brand, and celebrity effect is an important way to promote product sales and brand promotion. Moreover, Tiffany’s adapted marketing strategies in the digital era could be used as reference for luxury brands with a long history. These marketing methods demonstrate that the old brands should utilize social networks, establishing platforms that allow customers to shop online and engage in different brands’ activities. By using online platforms, these old luxury brands can increase their visibility, build their own brand communities and attract loyal customers. Also, retro element is an advantage that old luxury brands could use. Besides, the author found that selling affordable products, opening the market to people from many social groups might be a good way to adapt to the new environment of luxury industry.
随着数字时代的到来,信息的传播,人们的消费水平和消费观念,以及奢侈品市场都发生了巨大的变化,这些变化需要营销策略做出调整。如今,一些新的奢侈品牌急于建立自己的品牌并脱颖而出,而一些老牌奢侈品牌也在努力适应新时代。因此,寻找适合新老奢侈品牌的营销策略就变得十分必要。本文旨在通过分析数字时代前后成功的经典奢侈品牌——Tiffany&Co.的营销策略来实现这一目标。蒂芙尼的经典营销策略对新兴奢侈品牌的品牌建设具有一定的指导意义。在保证产品质量的前提下,独特的设计、品牌故事和可识别的特征是打造品牌的基础,名人效应是促进产品销售和品牌推广的重要途径。此外,蒂芙尼在数字时代的营销策略也可以为历史悠久的奢侈品牌提供借鉴。这些营销方法表明,老品牌应该利用社交网络,建立平台,让顾客在网上购物,参与不同品牌的活动。通过使用网络平台,这些老牌奢侈品牌可以提高知名度,建立自己的品牌社区,吸引忠实的客户。复古元素也是老牌奢侈品牌可以利用的优势。此外,笔者发现,销售实惠的产品,向社会各阶层的人开放市场可能是适应奢侈品行业新环境的好方法。
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引用次数: 1
Analysis of Risks and Strategies of Investment in Global Sports Industry 全球体育产业投资的风险与策略分析
Yuhao Wang
Nowadays, people all over the world are paying more attention to sports, like NBA's games broadcasting to the media platforms in various countries. There are some phenomena, such as the quantities of people who participate in sports games, and the cost for sport increases dramatically, with both individuals and enterprises involving in sport market. In order to gain benefits, they are willing to invest the sport industry. For instance, people are tending to buy stocks, join the game of guessing sports lottery, and hold shares in the sport company. In this article, the author will start at the analysis of investment in sport industry by using some relevant modules, and analyzing real persuasive example in countries with a large population base. The main target of this article is to analyze some basic strategies in investment of sports, including the government's policies, following up the sports events and not directly investing in sport market. In conclusion, the author suggests that it is a sensible time to invest in sports industry, and due to the expansion of the sports market, the number of investable projects
如今,世界各地的人们都越来越关注体育,比如NBA的比赛在各国的媒体平台上播出。个人和企业都参与到体育市场中,出现了参加体育比赛的人数增多、体育成本急剧上升等现象。为了获得利益,他们愿意投资体育产业。例如,人们倾向于购买股票,参加猜体育彩票游戏,持有体育公司的股份。在这篇文章中,作者将从体育产业投资的分析开始,运用一些相关的模块,并在人口基数大的国家分析真实的有说服力的例子。本文的主要目的是分析体育投资的一些基本策略,包括政府政策、体育赛事跟进和不直接投资体育市场。综上所述,笔者建议目前是投资体育产业的明智时机,并且由于体育市场的扩大,可投资项目的数量增加
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引用次数: 0
Analysis of Domestic Labor Supply Under the “Universal Two-child” Policy “全面二孩”政策下的国内劳动力供给分析
Ruixin Fang, Yu Chen
With the changes in the population structure, China's population policy has been continuously adjusted since the 1980s. In early 2016, China began to implement the universal two-child policy, hoping to cope with the aging population, the declining birthrate, and the decline in labor supply. However, it was not satisfactory. Based on demographic data, this paper analyzes the background of the universal two-child policy, as well as the current changes in the labor supply situation and existing problems in China, and put forward suggestions to further improve the birth policy, increase the willingness of women of childbearing age to give birth, improve the quality of employment, and strengthen human capital investment.
20世纪80年代以来,随着人口结构的变化,中国的人口政策不断调整。2016年初,中国开始实施全面二孩政策,希望应对人口老龄化、出生率下降和劳动力供给下降的问题。然而,这并不令人满意。本文以人口统计数据为基础,分析全面二孩政策出台的背景,以及当前中国劳动力供给形势的变化和存在的问题,并提出进一步完善生育政策、提高育龄妇女生育意愿、提高就业质量、加强人力资本投资等建议。
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引用次数: 0
The Research on Corporate Financial Based on Block-chain Technology 基于区块链技术的企业财务研究
Yu Wu
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引用次数: 1
Evaluation of Red Tourism Development System Based on System Dynamics 基于系统动力学的红色旅游开发系统评价
ChaoXi Zhang, Ping Huang, Rui Guo
In the context of culture and tourism integration, red tourism has been highly valued and has been listed in national policy documents for many times. China's red tourism is in the ascendant. It is necessary to constantly promote the transformation of red cultural resources into tourism brands, and further strengthen the crossindustry integration of red tourism, promote the production of comprehensive benefits in the political, economic, social, cultural and ecological aspects of red tourist destinations. In view of the status quo, more and more cities take the red tourism as the pillar of urban tourism. How to evaluate the red tourism development system has also aroused the attention and thinking of many scholars. Hunan Province is rich in red tourism resources, and the development of red tourism ranks first in the country. The development is relatively early, distinct, typical and representative. By constructing a system dynamics model, this paper makes a reasonable evaluation of the red tourism development system in Hunan Province. It aims to analyze the status quo of the development of red tourism in Hunan Province, choose the best development model and development path, enhance the competitiveness of red tourism in Hunan Province, and brighten the red cultural business card of Hunan
在文化与旅游融合的大背景下,红色旅游受到高度重视,多次被列入国家政策文件。中国的红色旅游方兴未艾。要不断推进红色文化资源向旅游品牌的转化,进一步加强红色旅游的跨行业融合,促进红色旅游目的地在政治、经济、社会、文化、生态等方面产生综合效益。针对现状,越来越多的城市将红色旅游作为城市旅游的支柱。如何评价红色旅游开发体系也引起了众多学者的关注和思考。湖南省红色旅游资源丰富,红色旅游的发展在全国名列前茅。发展较早,特色鲜明,具有典型性和代表性。通过构建系统动力学模型,对湖南省红色旅游开发系统进行了合理评价。旨在分析湖南红色旅游的发展现状,选择最佳的发展模式和发展路径,提升湖南红色旅游的竞争力,点亮湖南红色文化名片
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引用次数: 0
“Blue Whale Project” — Solution to Community Waste Classification Service System Design “蓝鲸计划”-社区废物分类服务系统设计方案
Y. Tang, F. Huang
In recent years, more and more people pay attention to environmental problems. The correct classification of garbage directly affects environmental governance. Based on the community classification group in Shenzhen, China, this paper puts forward the community garbage classification method for the government to enforce the garbage classification measures. Aiming at the problem of community garbage classification, first of all, we need to understand the number of households, living habits, garbage delivery behavior, and from which to sort out and analyze the characteristics of typical characters, then simulate the different character types in the garbage classification process of functional needs and emotional changes, clear and optimize the delivery process, and promote the correct classification. "Blue Whale Project" actively cooperates with the government to improve the waste classification system and supporting facilities. Combined with Internet technology, it establishes the classification community culture and promotes waste classification education, encouraging users to be willing to and able to classify, so as to achieve a new situation of correct waste classification in the community. As a result, we created the "blue whale project" through the mode of "one bucket, one bag" and apply to improve the user classification experience, improve the enthusiasm and correctness of garbage classification, and strive to provide reference value for the promotion of garbage classification in the community.
近年来,越来越多的人关注环境问题。垃圾分类的正确与否直接影响到环境治理。本文以中国深圳的社区分类小组为基础,提出了社区垃圾分类方法,为政府实施垃圾分类措施提供依据。针对社区垃圾分类问题,首先需要了解户数、生活习惯、垃圾投递行为,并从中梳理和分析典型人物的特征,然后模拟不同人物类型在垃圾分类过程中的功能需求和情感变化,明确并优化投递过程,促进正确分类。“蓝鲸计划”积极与政府合作,完善废物分类制度和配套设施。结合互联网技术,建立分类社区文化,开展垃圾分类教育,鼓励用户愿意分类,能够分类,从而实现社区垃圾正确分类的新局面。因此,我们通过“一桶一袋”的模式创建“蓝鲸项目”并申请,以改善用户分类体验,提高垃圾分类的积极性和正确性,力求为垃圾分类在社区的推广提供参考价值。
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引用次数: 0
Challenges and Countermeasures on Human Resources Management of Catering Industry in China During the COVID-19 Epidemic 新冠肺炎疫情下中国餐饮业人力资源管理面临的挑战与对策
Yuting Zheng
The appearance of the COVID-19 epidemic has contributed to considerable impact on the human resources management in the catering industry. This article analyzes the challenges and opportunities of COVID-19 epidemic on the human resources management of hospitality industry in China, and recommends countermeasures of enterprises in aforementioned industry. The concepts are illustrated separately through detailed explanation, and a real-life business care is briefly discussed for each concept in order to demonstrate the practical applications of the theoretical ideas. It can be concluded that although some limitations have to be taken into consideration, these countermeasures can provide essential insights into human resources management and can effectively improve firms' management efficiency under COVID-19 epidemic.
新冠肺炎疫情的出现对餐饮业的人力资源管理产生了相当大的影响。本文分析了新冠肺炎疫情对中国酒店业人力资源管理的挑战和机遇,并提出了酒店业企业应对对策。通过详细的解释分别说明了这些概念,并简要讨论了每个概念的现实生活中的商业关怀,以演示理论思想的实际应用。综上所述,虽然存在一定的局限性,但这些对策可以为企业在COVID-19疫情下的人力资源管理提供必要的见解,并能有效提高企业的管理效率。
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引用次数: 0
Motivations and Paths of Sustainability Business Model Innovation for MCN Organizations MCN组织可持续商业模式创新的动机与路径
Hui Wang, Shixiang Wang
After an explosive growth phase, MCNs (MCN means Multi-Channel Network) are in urgent need of sustainable business model innovation. The motivation can be divided into two parts: endogenous factors are the agencies' initiatives for business model innovation due to their own technology and capital accumulation, while exogenous factors refer to the external conditions forcing MCNs to carry out sustainable business model innovation. The path to sustainable business model innovation for MCNs can be achieved by embedding corporate social responsibility in the business model of MCNs, focusing on users to achieve value co-creation, and empowerment
MCN (Multi-Channel Network,即多渠道网络)在经历了爆发式增长之后,迫切需要持续的商业模式创新。动机可以分为两部分:内生因素是代理机构由于自身的技术和资本积累而产生的商业模式创新的主动性,外生因素是迫使mcn进行可持续商业模式创新的外部条件。通过将企业社会责任嵌入到mcn的商业模式中,以用户为中心实现价值共创,赋能,可以实现mcn可持续商业模式创新的路径
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引用次数: 0
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Proceedings of the 1st International Symposium on Innovative Management and Economics (ISIME 2021)
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