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A Comparative Study on the Spa Sales Model of Uniqlo in the World 优衣库全球Spa销售模式比较研究
Jiayi Wang
After years of development and using the SPA model, Uniqlo has made great achievements in international operation and has a strong competitiveness in the world. The research topic of this paper is the impact of SPA model on Uniqlo's marketing. This paper analyzes the SPA model of specific marketing methods through collecting the data from Internet. This is a complete supply chain system. It is a one-stop production and sales management mode from raw material procurement, commodity planning, research and development, production to logistics, sales, inventory management and other processes, which is conducive to reducing the cost of supply chain. The SPA mode can better strengthen the control ability of each supply link and supervise the product quality. It can be concluded that the SPA model plays a great role in the marketing of Uniqlo.
经过多年的发展和SPA模式的运用,优衣库在国际化经营上取得了巨大的成就,在国际上具有很强的竞争力。本文的研究课题是SPA模式对优衣库营销的影响。本文通过对网络数据的收集,分析了SPA模型的具体营销方法。这是一个完整的供应链系统。是一种从原材料采购、商品规划、研发、生产到物流、销售、库存管理等流程的一站式产销管理模式,有利于降低供应链成本。SPA模式可以更好地加强对各个供应环节的控制能力,对产品质量进行监督。由此可见,SPA模式在优衣库的营销中起到了很大的作用。
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引用次数: 0
Analysis of Corporate Competition Strategies and Marketing Strategies in English Training Market in China 中国英语培训市场企业竞争策略与营销策略分析
P. Wei
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引用次数: 1
Research on the Internal Mechanism of Economic Factor Coupling and High-quality Development: Empirical Evidence from the Greater Bay 经济要素耦合与高质量发展的内在机制研究——来自大湾区的经验证据
Shizhong Xiong, Xiaofang Xiong
The economic transformation in the new era has broken the inherent order of factors such as economic mode, power, structure, and efficiency, highlighting the dynamics of high-quality development. Can factor coupling become a new driving force for high-quality economic transformation? Based on this, this paper uses Group Mean Panel FMOLS to construct a high-quality development measurement model, and uses Granger and other test methods to empirically study the internal mechanism of factor coupling and high-quality development. The results show that effective coupling provides a source of power for a stable and high-quality economic development model, and vice versa, it becomes the shackles of its development.
新时代经济转型打破了经济方式、经济动力、经济结构、经济效益等要素的固有秩序,凸显出高质量发展的动力。要素耦合能否成为高质量经济转型的新动力?基于此,本文运用群均值面板FMOLS构建了高质量发展测度模型,并运用格兰杰等检验方法实证研究了因素耦合与高质量发展的内在机制。结果表明,有效耦合为稳定、高质量的经济发展模式提供了动力源泉,反之,也成为经济发展的桎梏。
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引用次数: 0
Empirical Analysis on the Multi-collaborative Teaching of Housing Architecture Course in Real Estate Economics Major During the Epidemic Period 疫情期间房地产经济学专业住房建筑课程多元协同教学的实证分析
Qin Guan
Based on the teaching requirement of learning at home during the epidemic period, on the basis of fully excavating the existing resources, this paper analyzes the demand characteristics of House Architecture course for real estate economics speciality, and constructs multiple teaching methods, such as "online teaching platform + tools" collaboration, "self-built teaching resources and network teaching resources" collaboration, "traditional teaching materials and social software in favor by new generation" collaboration. The results of practical application are analyzed. It provides methods for the purpose oriented post epidemic era teaching of applied real estate economics undergraduate education.
本文基于疫情期间居家学习的教学需求,在充分挖掘现有资源的基础上,分析房地产经济学专业房屋建筑课程的需求特点,构建了“在线教学平台+工具”协同、“自建教学资源与网络教学资源”协同、“传统教材与社交软件受新一代青睐”的合作。并对实际应用结果进行了分析。为后疫情时代应用型房地产经济学本科教学提供了针对性的方法。
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引用次数: 0
A Case Study of Pinduoduo Strategy Based on SWOT Analysis 基于SWOT分析的拼多多战略案例研究
Minyi Li, Chen-Chun Tsai, Lobel Trong Thuy Tran
In less than five years, Pinduoduo, listed on National Association of Securities Dealers Automated Quotations (NASDAQ) in the United States, created a remarkable business legend. Within just two years, corporate Gross Merchandise Volume (GMV) broke through RMB 100 billion and Pinduoduo announced its profit for the first time in the financial report of the third quarter of 2020, and these dazzling performance have to make people go deep into its governance strategy to deal with market changes and the marketing strategy behind Pinduoduo. With that in mind, this paper mainly focuses on Pinduoduo's actions, organizational structure, succession plan, and implemented strategies, analyzes its external market and macro-environment and reviews its performance, and finally summarizes Pinduoduo's external and internal advantages and disadvantages by SWOT analysis, so as to put forward the corresponding strategy choice.
在不到五年的时间里,拼多多在美国纳斯达克(NASDAQ)上市,创造了一个非凡的商业传奇。短短两年时间,企业商品交易总额(GMV)突破1000亿元,拼多多在2020年第三季度财报中首次公布盈利,这些耀眼的业绩不得不让人深入到其应对市场变化的治理策略,以及拼多多背后的营销策略。基于此,本文主要从拼多多的行动、组织结构、接班人计划、实施策略等方面入手,对其外部市场和宏观环境进行分析,并对其绩效进行回顾,最后通过SWOT分析,总结出拼多多的外部和内部优劣势,从而提出相应的战略选择。
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引用次数: 5
Analysis on the Utilization of Digital Resources in University Libraries 高校图书馆数字资源利用分析
Dake Wang, Lili Zhao, Lishu Zhang
With the development and application of network technology, information technology and multimedia technology, colleges and universities at all levels pay more and more attention to the construction, development and utilization of library digital resources. This paper analyzes the significance of the digital resources construction, explores the current situation of the college library digital resources utilization and the existing problems, and discusses the using strategy of college library digital resources, from the investment, talent cultivation, and resource integration optimization, aiming to be helpful to the college’s digital library construction and development.
随着网络技术、信息技术和多媒体技术的发展和应用,各级高校越来越重视图书馆数字资源的建设、开发和利用。分析了数字资源建设的意义,探讨了高校图书馆数字资源利用的现状及存在的问题,从投入、人才培养、资源整合优化等方面探讨了高校图书馆数字资源的利用策略,以期对高校数字图书馆的建设与发展有所帮助。
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引用次数: 0
Extension Decision Under Conditions of Oligopoly 寡头垄断条件下的展期决策
Huangfu Liu, Bo Liu
Following the extension theory, this paper investigates the decisions of oligopoly. The results of this paper show that the matter-element transformation is the effective tool by which the oligopolies construct the set of strategy, and the extension theory can be applied to the decision of oligopoly and develop the theory of oligopoly.
根据可拓理论,本文研究了寡头垄断的决策问题。本文的研究结果表明,物元转换是寡头企业构建战略集的有效工具,可拓理论可以应用于寡头决策,发展寡头理论。
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引用次数: 0
Research on SMEs’ Financing Against the Background of Internet Finance — Based on Block Chain Technology 互联网金融背景下中小企业融资研究——基于区块链技术
Yuyan Zhou, Yana Zhou
As an important part of China's national economy, small and medium-sized enterprises (SMEs) play an important role in promoting China's economic growth, expanding jobs and increasing national tax revenue. However, due to the small scale of SMEs, low level of credit, lack of collateral, they are often plagued by narrow financing channels, financing difficulties and expensive financing, so a new technology is urgently needed to solve the current financing plight of SMEs. In recent years, block chain technology has attracted wide attention worldwide due to its decentralized and trustfree technical mechanism, and has become another new thing that can be popularized and applied on a global scale after the Internet. In this paper, "block chain" and "finance" are perfectly combined, aiming to use the properties of decentralization, immutability and traceability of block chain technology to improve the credit level of small and medium-sized enterprises and expand their financing channels. It is expected to effectively solve the financing difficulties of small and medium-sized enterprises, promote the sustainable and healthy development of small and medium-sized enterprises, and make greater contributions to the national economic growth.
中小企业作为中国国民经济的重要组成部分,在促进中国经济增长、扩大就业、增加国家税收等方面发挥着重要作用。然而,由于中小企业规模小,信用水平低,缺乏抵押品,往往受到融资渠道狭窄,融资困难,融资昂贵的困扰,因此迫切需要一种新的技术来解决当前中小企业的融资困境。近年来,区块链技术以其去中心化、免信任的技术机制在全球范围内引起了广泛关注,成为继互联网之后又一个可以在全球范围内推广应用的新生事物。本文将“区块链”与“金融”完美结合,旨在利用区块链技术的去中心化、不变性、可追溯性等特性,提高中小企业的信用水平,拓宽中小企业的融资渠道。有望有效解决中小企业融资难问题,促进中小企业持续健康发展,为国民经济增长做出更大贡献。
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引用次数: 0
Long Neglected Facts and the Vicious Circular Mechanism Behind the Middle-income Trap: An Explanation from the Debt Crisis Perspective 长期被忽视的事实与中等收入陷阱背后的恶性循环机制:债务危机视角下的解释
Xiang Zhou
The "middle-income trap" refers to the phenomenon that an economy stagnates for a long time after its income per capita achieves the middle level of the world, which frequently occurs in developing countries. Taking Latin America as an example, the author establishes a unified framework that includes other explanations from the perspective of the debt crisis for research. Adopting multiple methods including literature and case study, data analysis and mechanism reasoning, the main conclusions are as follows. First, middle-income economies bear a higher actual risk of external debt problems. Second, debt crises cause permanent losses and the recovery tends to be less effective in the middle-income group than others. Third, a lower yet concealed debt ratio threshold in the middle-income economies misleads the state government’s decision-making on borrowing. Finally, "debtcrisis-recovery-debt", the vicious circle, systematically reveals the essence of the "middle-income trap" in the debtor countries, excessive sovereign debt serves as both the trigger and the accelerator in the collapsing process.
“中等收入陷阱”是指一国人均收入达到世界中等水平后,经济长期停滞不前的现象,在发展中国家经常发生。以拉丁美洲为例,笔者从债务危机的角度建立了一个统一的框架,包括其他解释进行研究。采用文献与案例研究、数据分析、机制推理等多种方法,主要得出以下结论:第一,中等收入经济体外债问题的实际风险更高。其次,债务危机会造成永久性损失,中等收入群体的复苏效果往往不如其他群体。第三,中等收入经济体较低但隐蔽的负债率门槛误导了州政府的借贷决策。最后,“债务危机-复苏-债务”的恶性循环系统地揭示了债务国“中等收入陷阱”的本质,过度的主权债务在崩溃过程中既是触发因素又是加速器。
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引用次数: 0
Analysis of the Break-even and Load Index of Water Resources in Beijing 北京市水资源收支平衡及负荷指数分析
Dan Wu, Yanlai Jin, Yongkuan Wang, Haohan Shen
The change of water resources quantity and water resources supply are elaborated in this paper to analyze water resources in Beijing. On this basis, the profit-loss amount and the profit-loss rate of water resources in Beijing are calculated by using break-even analysis. The water resource load index method is also employed to calculate the population and economic scale that can be supported by water resources in Beijing, and then reveal the relationship between water resources, population and economic development in Beijing. The results show that during the period from the 10th five-year plan to the 13th five-year plan, the total amount of water resources and the water resources per capita in Beijing have increased on the whole, but they are far below the internationally recognized warning line of extreme water shortage. The water resources in Beijing are in a state of "break-even", among which the surface water resources are in an alternating state of "break-even surplus break-even", while the groundwater resources are in a state of "break-even" to "surplus". The load index of water resources in Beijing continues to improve, and the population-economic scale of load per unit of water resources has reached
本文从水资源量和水资源供给的变化两方面对北京市水资源进行了分析。在此基础上,通过盈亏平衡分析,计算出北京市水资源的损益金额和损益率。利用水资源负荷指数法计算北京市水资源可支撑的人口和经济规模,揭示北京市水资源、人口和经济发展之间的关系。结果表明:“十五”至“十三五”期间,北京市水资源总量和人均水资源量总体呈增长趋势,但远低于国际公认的极度缺水警戒线;北京市水资源处于“盈亏平衡”状态,其中地表水资源处于“盈亏平衡”的交替状态,地下水资源处于“盈亏平衡”到“盈余”的交替状态。北京市水资源负荷指数持续改善,达到单位水资源负荷的人口-经济规模
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引用次数: 1
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Proceedings of the 1st International Symposium on Innovative Management and Economics (ISIME 2021)
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