Pub Date : 2021-08-04DOI: 10.2991/aebmr.k.210803.005
Hui Wang
Nowadays, in China, the university library has become a standard configuration for every university and a venue for teachers and students to read and study. With the advent of the information age, network information technology grows rapidly, and some university libraries meet some management problems. For this, this article primarily explores the measures to solve these problems, and proposes a service innovation strategy for university libraries to further facilitate university library management.
{"title":"A Study of Problems Facing University Library Management and Service Innovation in the Information Age","authors":"Hui Wang","doi":"10.2991/aebmr.k.210803.005","DOIUrl":"https://doi.org/10.2991/aebmr.k.210803.005","url":null,"abstract":"Nowadays, in China, the university library has become a standard configuration for every university and a venue for teachers and students to read and study. With the advent of the information age, network information technology grows rapidly, and some university libraries meet some management problems. For this, this article primarily explores the measures to solve these problems, and proposes a service innovation strategy for university libraries to further facilitate university library management.","PeriodicalId":113468,"journal":{"name":"Proceedings of the 1st International Symposium on Innovative Management and Economics (ISIME 2021)","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126099293","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-08-04DOI: 10.2991/aebmr.k.210803.013
Jie Lv, Tianpeng Lu
In enterprise production, task similarity and switching frequency have significant effects on employees' brain cognitive load and job performance under dynamic multi task processing. In this paper, Lego car model was used to simulate the manual assembly operation, and a two factor task switching experiment of similarity and switching frequency (2×3) was carried out. The data of oxyhemoglobin (O2Hb) concentration in left and right prefrontal lobes of 36 subjects were collected by near infrared optical brain imaging equipment (NIRS). The results show that there is no significant difference in the assembly error rate and the total completion time of task similarity, but the dissimilar task will lead to a sharp increase in O2Hb and an increase in task switching reaction time (RT) compared with similar tasks. Switching frequency had significant effects on task performance and cognitive load. Low frequency switching can improve employee's brain flexibility and reduce brain fatigue caused by repeated assembly. However, task assembly error rate and cognitive load will increase significantly under high frequency switching. The results of this study provide a basis for further understanding the relationship and change of cognitive load and job performance in assembly production. It provides a theoretical scheme for enterprise managers to optimize work plan, reasonably allocate production resources and realize efficient and sustainable production.
{"title":"Research on Task Switching of Multi-skilled Employees Based on NIRS Technology","authors":"Jie Lv, Tianpeng Lu","doi":"10.2991/aebmr.k.210803.013","DOIUrl":"https://doi.org/10.2991/aebmr.k.210803.013","url":null,"abstract":"In enterprise production, task similarity and switching frequency have significant effects on employees' brain cognitive load and job performance under dynamic multi task processing. In this paper, Lego car model was used to simulate the manual assembly operation, and a two factor task switching experiment of similarity and switching frequency (2×3) was carried out. The data of oxyhemoglobin (O2Hb) concentration in left and right prefrontal lobes of 36 subjects were collected by near infrared optical brain imaging equipment (NIRS). The results show that there is no significant difference in the assembly error rate and the total completion time of task similarity, but the dissimilar task will lead to a sharp increase in O2Hb and an increase in task switching reaction time (RT) compared with similar tasks. Switching frequency had significant effects on task performance and cognitive load. Low frequency switching can improve employee's brain flexibility and reduce brain fatigue caused by repeated assembly. However, task assembly error rate and cognitive load will increase significantly under high frequency switching. The results of this study provide a basis for further understanding the relationship and change of cognitive load and job performance in assembly production. It provides a theoretical scheme for enterprise managers to optimize work plan, reasonably allocate production resources and realize efficient and sustainable production.","PeriodicalId":113468,"journal":{"name":"Proceedings of the 1st International Symposium on Innovative Management and Economics (ISIME 2021)","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114473801","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-08-04DOI: 10.2991/aebmr.k.210803.092
Wei Sun
{"title":"Discussion on Accounting Practice Teaching Reform of Applied Universities Against the Background of Internet Plus","authors":"Wei Sun","doi":"10.2991/aebmr.k.210803.092","DOIUrl":"https://doi.org/10.2991/aebmr.k.210803.092","url":null,"abstract":"","PeriodicalId":113468,"journal":{"name":"Proceedings of the 1st International Symposium on Innovative Management and Economics (ISIME 2021)","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124073301","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-08-04DOI: 10.2991/aebmr.k.210803.057
Danqi Li, Ling Dai, Siyi Gong
The high-speed railway’s opening will bring huge consumer groups for the commercial development of the city where the high-speed railway station is located. Based on the panel data of 233 prefecture-level cities in China from 2006-2017, this paper explores the impact of the high-speed railway’s opening on local commercial development and its internal mechanism by using multi-period difference-in-difference method. It is found that the high-speed railway’s opening significantly promotes the development of local commerce, especially in the third tier and lower cities; the higher the investment in local real estate development, the stronger the promotion effect of high-speed railway on local commerce. This paper shows that policymaker should do a good job in supporting commercial operation facilities, guide high-speed rail groups to expand consumption and dialectically understand the rationality of real estate development.
{"title":"High-speed Railway’s Opening and Commercial Development: A Test Perspective of Multi-period Difference-in-difference","authors":"Danqi Li, Ling Dai, Siyi Gong","doi":"10.2991/aebmr.k.210803.057","DOIUrl":"https://doi.org/10.2991/aebmr.k.210803.057","url":null,"abstract":"The high-speed railway’s opening will bring huge consumer groups for the commercial development of the city where the high-speed railway station is located. Based on the panel data of 233 prefecture-level cities in China from 2006-2017, this paper explores the impact of the high-speed railway’s opening on local commercial development and its internal mechanism by using multi-period difference-in-difference method. It is found that the high-speed railway’s opening significantly promotes the development of local commerce, especially in the third tier and lower cities; the higher the investment in local real estate development, the stronger the promotion effect of high-speed railway on local commerce. This paper shows that policymaker should do a good job in supporting commercial operation facilities, guide high-speed rail groups to expand consumption and dialectically understand the rationality of real estate development.","PeriodicalId":113468,"journal":{"name":"Proceedings of the 1st International Symposium on Innovative Management and Economics (ISIME 2021)","volume":"179 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131640420","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-08-04DOI: 10.2991/aebmr.k.210803.064
Xiang Xiao
{"title":"Analysis of Brand Crossover Marketing Strategy","authors":"Xiang Xiao","doi":"10.2991/aebmr.k.210803.064","DOIUrl":"https://doi.org/10.2991/aebmr.k.210803.064","url":null,"abstract":"","PeriodicalId":113468,"journal":{"name":"Proceedings of the 1st International Symposium on Innovative Management and Economics (ISIME 2021)","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123484101","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-08-04DOI: 10.2991/aebmr.k.210803.017
S. Thangboi Zou
{"title":"Analysis on the Recovery of MNEs from the Financial Crisis: A Case Study of Unilever","authors":"S. Thangboi Zou","doi":"10.2991/aebmr.k.210803.017","DOIUrl":"https://doi.org/10.2991/aebmr.k.210803.017","url":null,"abstract":"","PeriodicalId":113468,"journal":{"name":"Proceedings of the 1st International Symposium on Innovative Management and Economics (ISIME 2021)","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115764993","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-08-04DOI: 10.2991/aebmr.k.210803.078
Yuanyuan Zhang, Huiwen Zhang
Through interviews and questionnaire surveys of cultural tourists in the Ancestor Temple of the Lords of the Three Mountains, Jiexi, this article analyzes the characteristics of tourist behavior characteristics of local folk belief cultural tourism from three aspects: tourist demographic characteristics, tourist behavior characteristics and post-tour satisfaction. Researches show that: (1) The source of tourists and their perception of tourist destinations are significantly affected by regions, showing the obvious characteristic of family intergenerational inheritance. The occupation of tourists is mainly business with family trips in form mostly, and the purpose of their trips is mostly to pray for blessings; (2) Local tourists have a significantly higher awareness of scenic spots. Due to family influence and personal beliefs, it is easier for them to form the habit of regular visits, which is even regarded as an important ceremony for family communication and entrusting good wishes. They are also often full of strong emotions for scenic spots, so they have a high revisit rate and a strong willingness to recommend these scenic spots. Tourists from other places get more relevant information from the Internet, and their awareness is low. They often joint package tours out of curiosity, and the revisit rate of them is significantly lower than that of local tourists; (3) The Ancestor Temple of the Lords of the Three Mountains scenic spot has a relatively stable source of tourists, but the general tourists' duration of stay is short and the consumption is low. The main reasons that affect the satisfaction of tourists are the poor service environment and the single tourism
{"title":"Research on the Tourist Behavior Characteristics of Folk Belief Cultural Tourism","authors":"Yuanyuan Zhang, Huiwen Zhang","doi":"10.2991/aebmr.k.210803.078","DOIUrl":"https://doi.org/10.2991/aebmr.k.210803.078","url":null,"abstract":"Through interviews and questionnaire surveys of cultural tourists in the Ancestor Temple of the Lords of the Three Mountains, Jiexi, this article analyzes the characteristics of tourist behavior characteristics of local folk belief cultural tourism from three aspects: tourist demographic characteristics, tourist behavior characteristics and post-tour satisfaction. Researches show that: (1) The source of tourists and their perception of tourist destinations are significantly affected by regions, showing the obvious characteristic of family intergenerational inheritance. The occupation of tourists is mainly business with family trips in form mostly, and the purpose of their trips is mostly to pray for blessings; (2) Local tourists have a significantly higher awareness of scenic spots. Due to family influence and personal beliefs, it is easier for them to form the habit of regular visits, which is even regarded as an important ceremony for family communication and entrusting good wishes. They are also often full of strong emotions for scenic spots, so they have a high revisit rate and a strong willingness to recommend these scenic spots. Tourists from other places get more relevant information from the Internet, and their awareness is low. They often joint package tours out of curiosity, and the revisit rate of them is significantly lower than that of local tourists; (3) The Ancestor Temple of the Lords of the Three Mountains scenic spot has a relatively stable source of tourists, but the general tourists' duration of stay is short and the consumption is low. The main reasons that affect the satisfaction of tourists are the poor service environment and the single tourism","PeriodicalId":113468,"journal":{"name":"Proceedings of the 1st International Symposium on Innovative Management and Economics (ISIME 2021)","volume":"138 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115813178","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-08-04DOI: 10.2991/aebmr.k.210803.049
Xiaoyan Huang, Honghua Wang, X. Ding, Ruping Chen
{"title":"Scope Management of International Investment Exhibition Projects","authors":"Xiaoyan Huang, Honghua Wang, X. Ding, Ruping Chen","doi":"10.2991/aebmr.k.210803.049","DOIUrl":"https://doi.org/10.2991/aebmr.k.210803.049","url":null,"abstract":"","PeriodicalId":113468,"journal":{"name":"Proceedings of the 1st International Symposium on Innovative Management and Economics (ISIME 2021)","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116248400","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-08-04DOI: 10.2991/aebmr.k.210803.045
Zhenhe Fan
The main purpose of this study is to examine the effectiveness of strategies which are adopted by the airline firms to overcome the crisis in marketing perspective after understanding the impact of the pandemic on key transportation mode (i.e., airline). Based on the analysis of the market situation and the forecast of virus severity for the uncertain future, one most likely happened scenario is selected. With selected scenario, the paper highlights and specifies several popular strategies which are utilized by many of the airline firms, and outlines key implications for the post-COVID-19 self-rescue actions.
{"title":"Research on the Marketing Strategy of Airline Industry Influenced by COVID-19","authors":"Zhenhe Fan","doi":"10.2991/aebmr.k.210803.045","DOIUrl":"https://doi.org/10.2991/aebmr.k.210803.045","url":null,"abstract":"The main purpose of this study is to examine the effectiveness of strategies which are adopted by the airline firms to overcome the crisis in marketing perspective after understanding the impact of the pandemic on key transportation mode (i.e., airline). Based on the analysis of the market situation and the forecast of virus severity for the uncertain future, one most likely happened scenario is selected. With selected scenario, the paper highlights and specifies several popular strategies which are utilized by many of the airline firms, and outlines key implications for the post-COVID-19 self-rescue actions.","PeriodicalId":113468,"journal":{"name":"Proceedings of the 1st International Symposium on Innovative Management and Economics (ISIME 2021)","volume":"113 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124293039","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-08-04DOI: 10.2991/aebmr.k.210803.007
Xueli Sun
{"title":"Research on Tax Planning of E-commerce Enterprises Against the Background of Tax Reduction and Fee Reduction","authors":"Xueli Sun","doi":"10.2991/aebmr.k.210803.007","DOIUrl":"https://doi.org/10.2991/aebmr.k.210803.007","url":null,"abstract":"","PeriodicalId":113468,"journal":{"name":"Proceedings of the 1st International Symposium on Innovative Management and Economics (ISIME 2021)","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116663067","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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