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Discussion on Accounting Practice Teaching Reform of Applied Universities Against the Background of Internet Plus “互联网+”背景下应用型高校会计实务教学改革探讨
Wei Sun
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引用次数: 0
A Study of Problems Facing University Library Management and Service Innovation in the Information Age 信息时代高校图书馆管理与服务创新问题研究
Hui Wang
Nowadays, in China, the university library has become a standard configuration for every university and a venue for teachers and students to read and study. With the advent of the information age, network information technology grows rapidly, and some university libraries meet some management problems. For this, this article primarily explores the measures to solve these problems, and proposes a service innovation strategy for university libraries to further facilitate university library management.
如今,在中国,高校图书馆已经成为每所高校的标配,成为师生读书学习的场所。随着信息时代的到来,网络信息技术迅猛发展,一些高校图书馆在管理上遇到了一些问题。为此,本文主要探讨了解决这些问题的措施,并提出了高校图书馆服务创新策略,以进一步促进高校图书馆管理。
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引用次数: 1
High-speed Railway’s Opening and Commercial Development: A Test Perspective of Multi-period Difference-in-difference 高速铁路的开通与商业发展:一个多时期差异中差异的检验视角
Danqi Li, Ling Dai, Siyi Gong
The high-speed railway’s opening will bring huge consumer groups for the commercial development of the city where the high-speed railway station is located. Based on the panel data of 233 prefecture-level cities in China from 2006-2017, this paper explores the impact of the high-speed railway’s opening on local commercial development and its internal mechanism by using multi-period difference-in-difference method. It is found that the high-speed railway’s opening significantly promotes the development of local commerce, especially in the third tier and lower cities; the higher the investment in local real estate development, the stronger the promotion effect of high-speed railway on local commerce. This paper shows that policymaker should do a good job in supporting commercial operation facilities, guide high-speed rail groups to expand consumption and dialectically understand the rationality of real estate development.
高铁的开通将为高铁站所在城市的商业发展带来巨大的消费群体。本文基于2006-2017年中国233个地级市的面板数据,采用多期差中差法探讨高铁开通对地方商业发展的影响及其内在机制。研究发现,高速铁路的开通显著促进了地方商业的发展,特别是在三线及以下城市;地方房地产开发投资越高,高铁对地方商业的促进作用越强。政策制定者应做好商业运营配套工作,引导高铁群体扩大消费,辩证认识房地产开发的合理性。
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引用次数: 0
Research on Task Switching of Multi-skilled Employees Based on NIRS Technology 基于近红外光谱技术的多技能员工任务切换研究
Jie Lv, Tianpeng Lu
In enterprise production, task similarity and switching frequency have significant effects on employees' brain cognitive load and job performance under dynamic multi task processing. In this paper, Lego car model was used to simulate the manual assembly operation, and a two factor task switching experiment of similarity and switching frequency (2×3) was carried out. The data of oxyhemoglobin (O2Hb) concentration in left and right prefrontal lobes of 36 subjects were collected by near infrared optical brain imaging equipment (NIRS). The results show that there is no significant difference in the assembly error rate and the total completion time of task similarity, but the dissimilar task will lead to a sharp increase in O2Hb and an increase in task switching reaction time (RT) compared with similar tasks. Switching frequency had significant effects on task performance and cognitive load. Low frequency switching can improve employee's brain flexibility and reduce brain fatigue caused by repeated assembly. However, task assembly error rate and cognitive load will increase significantly under high frequency switching. The results of this study provide a basis for further understanding the relationship and change of cognitive load and job performance in assembly production. It provides a theoretical scheme for enterprise managers to optimize work plan, reasonably allocate production resources and realize efficient and sustainable production.
在企业生产中,在动态多任务处理下,任务相似度和切换频率对员工大脑认知负荷和工作绩效有显著影响。本文采用乐高汽车模型模拟人工装配操作,并进行了相似度和切换频率(2×3)的两因素任务切换实验。采用近红外光学脑成像仪(NIRS)采集36例受试者左右前额叶氧合血红蛋白(O2Hb)浓度数据。结果表明,任务相似的装配错误率和总完成时间没有显著差异,但任务不相似会导致O2Hb急剧增加,任务切换反应时间(RT)也会增加。切换频率对任务绩效和认知负荷有显著影响。低频切换可以提高员工的大脑灵活性,减少反复组装造成的大脑疲劳。然而,在高频率切换下,任务装配错误率和认知负荷会显著增加。本研究结果为进一步了解装配生产中认知负荷与工作绩效的关系及变化提供了基础。为企业管理者优化工作计划,合理配置生产资源,实现高效可持续生产提供了理论方案。
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引用次数: 0
Enlightenment of Information Consultation to Library User Service 信息咨询对图书馆用户服务的启示
Lishu Zhang, Dake Wang, Lili Zhao
Information consultation is a new growth point of library development and the main direction of library business development in this information age. Therefore, only by strengthening the information consultation service and giving full play to the educational and cultural communication function of the library, can we effectively promote the development of library cause. Based on the analysis of Maslow's hierarchy of needs theory, this paper analyzes the development status of information consulting industry, and puts forward that the library should pay more attention to the security needs, respect needs and self-realization needs of information consulting users and information consulting institutions, so as to meet the needs of information consulting users and enhance users' satisfaction with library services.
信息咨询是图书馆发展的新增长点,是信息时代图书馆业务发展的主要方向。因此,只有加强信息咨询服务,充分发挥图书馆的教育文化传播功能,才能有效地促进图书馆事业的发展。本文在对马斯洛需求层次理论分析的基础上,分析了信息咨询业的发展现状,提出图书馆应更加重视信息咨询用户和信息咨询机构的安全需求、尊重需求和自我实现需求,从而满足信息咨询用户的需求,提高用户对图书馆服务的满意度。
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引用次数: 1
Research on the Marketing Strategy of Airline Industry Influenced by COVID-19 受新冠肺炎疫情影响的航空业营销策略研究
Zhenhe Fan
The main purpose of this study is to examine the effectiveness of strategies which are adopted by the airline firms to overcome the crisis in marketing perspective after understanding the impact of the pandemic on key transportation mode (i.e., airline). Based on the analysis of the market situation and the forecast of virus severity for the uncertain future, one most likely happened scenario is selected. With selected scenario, the paper highlights and specifies several popular strategies which are utilized by many of the airline firms, and outlines key implications for the post-COVID-19 self-rescue actions.
本研究的主要目的是在了解疫情对主要运输模式(即航空公司)的影响后,从营销角度审视航空公司为克服危机而采取的策略的有效性。根据对市场形势的分析和对不确定未来的病毒严重程度的预测,选择一种最可能发生的情景。通过选定的场景,本文强调并详细说明了许多航空公司使用的几种流行策略,并概述了covid -19后自救行动的关键影响。
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引用次数: 1
Research on Tax Planning of E-commerce Enterprises Against the Background of Tax Reduction and Fee Reduction 减税降费背景下电子商务企业税收筹划研究
Xueli Sun
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引用次数: 0
Analysis of the Relevance Between Water Resources Utilization and Industrial Development in Beijing 北京市水资源利用与工业发展的相关性分析
Dan Wu, Renxing Yang, Yue Li, Yanlai Jin
The authors analyze the evolution of Beijing's water resources utilization based on changes in Beijing's industrial water use, adjustment of water structure and changes in water efficiency. At the same time, combined with changes in Beijing's economic and industrial development, the authors use the method of industrial structure change coefficient to reveal the direction of Beijing's industrial structure change. On this basis, the grey correlation evaluation method is used to measure the correlation between water resources utilization and industrial structure in Beijing. And the Tapio elasticity coefficient method is used to determine the water elasticity coefficient for the three industries in Beijing. Studies have shown that during the "Eighth Five-Year Plan" to "Thirteenth Five-Year Plan" period, Beijing's industrial and agricultural water consumption has fallen rapidly, and domestic water consumption has risen rapidly, changing from the largest proportion of agricultural water to the largest proportion of domestic water. The average value of the change coefficient of the primary and secondary industry structure in Beijing is always negative, and the average value of the change coefficient of the tertiary industry structure is always positive. The tertiary industry is showing a relatively stable expansion trend. Beijing's primary industry has the highest correlation with water resources utilization, followed by the secondary industry, and the tertiary industry is the lowest. The correlation between the three industries in Beijing and the utilization of water resources has shown a gradual decline. The water elasticity coefficients of the primary and secondary industries are generally negative, and the water elasticity coefficients of the tertiary industry are always positive.
基于北京市工业用水变化、水结构调整和用水效率变化,分析了北京市水资源利用的演变过程。同时,结合北京市经济和产业发展的变化,运用产业结构变化系数的方法揭示北京市产业结构变化的方向。在此基础上,采用灰色关联度评价方法对北京市水资源利用与产业结构的关联度进行测度。采用Tapio弹性系数法确定了北京市三大产业的水弹性系数。研究表明,“八五”至“十三五”期间,北京市工农业用水快速下降,生活用水快速上升,从农业用水占比最大转变为生活用水占比最大。北京市第一、第二产业结构变化系数的平均值始终为负,第三产业结构变化系数的平均值始终为正。第三产业呈现相对稳定的发展态势。北京市第一产业与水资源利用关联度最高,第二产业次之,第三产业关联度最低。北京市三大产业与水资源利用的相关性呈逐渐下降趋势。第一产业和第二产业的水弹性系数普遍为负,第三产业的水弹性系数始终为正。
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引用次数: 0
Analysis of Brand Crossover Marketing Strategy 品牌跨界营销策略分析
Xiang Xiao
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引用次数: 0
Analysis on the Impact of Shopping Online on the Real Economy 网上购物对实体经济的影响分析
Siyuan Fan
Shopping online is a new convenient shopping way. Shopping apps like amazon, farfetch, and Taobao attract more and more consumers. The main reasons for consumers choosing online-shopping are as follows: Consumers have more choices of products. In addition, they can shop at any time and any place and they can save time and money. As more and more consumers use this new way, there are some non-negligible consequences on the real economy. The purpose of this paper is to figure out the influences on the real economy. There are four negative influences. Firstly, the lower cost of online stores will increase the bankruptcy of small and medium-sized enterprises. Secondly, online stores have lower demands of entity stores, which will affect the real estate industry. Thirdly, the wastage rate of staff in online stores is high. Fourthly, because of the lower cost of online stores, they can lower the price of the products. However, it is difficult to make sure that all prices are above price floor. In this situation, vicious competition may appear in the market. Besides, there is one positive influence that the online store has less restriction of area, so shopping online relieves the pressure on the market to stock up in some situations.
网上购物是一种新的方便的购物方式。亚马逊、farfetch和淘宝等购物应用吸引了越来越多的消费者。消费者选择网上购物的主要原因如下:消费者有更多的产品选择。此外,他们可以在任何时间和任何地点购物,他们可以节省时间和金钱。随着越来越多的消费者使用这种新方式,对实体经济产生了一些不可忽视的影响。本文的目的是弄清楚对实体经济的影响。有四种负面影响。首先,网店成本较低会增加中小企业的破产。其次,网上商店对实体店的需求较低,这将影响房地产行业。第三,网店员工流失率高。第四,由于网上商店的成本较低,他们可以降低产品的价格。然而,很难确保所有价格都高于价格下限。在这种情况下,市场可能会出现恶性竞争。此外,还有一个积极的影响,即网上商店的面积限制较少,因此在某些情况下,网上购物缓解了市场上的库存压力。
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Proceedings of the 1st International Symposium on Innovative Management and Economics (ISIME 2021)
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