Pub Date : 2020-12-08DOI: 10.1002/9780470685815.ch5
Pappala Shamili Kumari
In today’s fast moving world of marketing, the management of customer treatment can be seen as a key to achieve revenue growth and profitability. One of the big challenges in customer-based organizations is customer cognition, understanding the difference between them, and scoring them. Business strategies have to be according to the solutions to the above mentioned challenges. In this paper we proposed a Customer Segmentation, which is one of the key aspects of the business decision support system and we are using K-means clustering algorithm which is a partitioning algorithm, to segment the customers according to the similar characteristics to determine the optimal clusters.
{"title":"Customer Segmentation","authors":"Pappala Shamili Kumari","doi":"10.1002/9780470685815.ch5","DOIUrl":"https://doi.org/10.1002/9780470685815.ch5","url":null,"abstract":"In today’s fast moving world of marketing, the management of customer treatment can be seen\u0000as a key to achieve revenue growth and profitability. One of the big challenges in customer-based\u0000organizations is customer cognition, understanding the difference between them, and scoring them.\u0000Business strategies have to be according to the solutions to the above mentioned challenges. In this\u0000paper we proposed a Customer Segmentation, which is one of the key aspects of the business\u0000decision support system and we are using K-means clustering algorithm which is a partitioning\u0000algorithm, to segment the customers according to the similar characteristics to determine the\u0000optimal clusters.","PeriodicalId":267039,"journal":{"name":"Anti‐Money Laundering Transaction Monitoring Systems Implementation","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128012037","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-08DOI: 10.1002/9781119381877.ch2
{"title":"Transaction Monitoring in Different Businesses","authors":"","doi":"10.1002/9781119381877.ch2","DOIUrl":"https://doi.org/10.1002/9781119381877.ch2","url":null,"abstract":"","PeriodicalId":267039,"journal":{"name":"Anti‐Money Laundering Transaction Monitoring Systems Implementation","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132038429","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-08DOI: 10.1002/9781119381877.ch5
{"title":"Scenarios in Detail","authors":"","doi":"10.1002/9781119381877.ch5","DOIUrl":"https://doi.org/10.1002/9781119381877.ch5","url":null,"abstract":"","PeriodicalId":267039,"journal":{"name":"Anti‐Money Laundering Transaction Monitoring Systems Implementation","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121401359","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-08DOI: 10.1002/9781119381877.ch6
{"title":"The Selection of Scenarios","authors":"","doi":"10.1002/9781119381877.ch6","DOIUrl":"https://doi.org/10.1002/9781119381877.ch6","url":null,"abstract":"","PeriodicalId":267039,"journal":{"name":"Anti‐Money Laundering Transaction Monitoring Systems Implementation","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132586695","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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