World Experience of State Regulation and Management of the Development of Tourism and Hotel Entrepreneurship on the Example of European Countries and the USA

Abstract. Introduction. The article examines the global experience of state regulation of the tourism and hotel enterprise. It has been established that the state regulation and management of the development of tourist clusters is one of the priority strategies for the further development of the country's tourism industry, and in the future, enterprises from different spheres of the economy that cooperate in the same economic sphere, both private and state-owned, will be united. Purpose. The analysis of the best European practices of reforming the state policy in the field of tourism has been carried out. The minds and elements that form the sovereign regulation of tourism are explored. Results. It was determined that one of the important directions of increasing the efficiency of development in the tourism sphere is the creation and development of clusters. The sphere of tourism in Ukraine is included in the list of priority sectors of the economy, in which the solution of this task is expected. Foreign experience attests to the economic efficiency of the functioning of the tourism cluster for the entire country through the balanced interaction of all elements of the association, which affects the effective economic activity of enterprises and the development of national tourism. Conclusions. The directions for the formation of a comprehensive state policy for the development of tourism have been analyzed. The conditions and factors influencing the formation of the state policy of tourism regulation are studied. The main obstacles to the creation of tourist clusters in Ukraine have been identified. The mechanism of state policy requires a constant search and adaptation of effective interactions of elements of the development of the tourism sphere. For this, it is necessary to borrow foreign experience in the development of the tourism sector and create conditions for adaptation in Ukraine. The concept of "cluster" has not yet been defined in the legislative framework, there are no incentives and proposals for cluster formations. The development of the tourist cluster should be considered by state bodies as a strategic direction of territorial development and one of the key factors in increasing investment attractiveness.